Vertical Strategist, Auto/Travel

Yahoo Holdings Inc.; Richardson (TX); On-site; USD 122,625 - 255,625; Full time

Benefits offered by this job

Healthcare

401k

Education stipends

Backup childcare

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist (Auto & Travel) to create tailored advertising solutions across its iconic brands. You will leverage industry expertise to develop audience-first proposals and collaborate closely with sales teams.

The ideal candidate will possess 5-7 years in digital media or advertising with a strong understanding of the Auto and Travel sectors. This role offers a competitive salary based on experience, and comprehensive benefits including healthcare and a 401k plan.

Qualifications

• 5-7 years in digital media, advertising strategy, or agency planning.
• Deep understanding of digital advertising and sponsorships.
• Ability to leverage audience data for strategic recommendations.

Responsibilities

• Create tailored responses to client RFPs.
• Collaborate with sales leads and account directors.
• Balance multiple fast-paced RFP timelines.

Skills

Digital media experience

Advertising strategy

Client-focused approach

Communication skills

Data literacy

Education

5-7 years in digital media or advertising

Tools

Generative AI tools

Tracking tools

Job description

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About the Role

As a Vertical Strategist (Auto & Travel) for Yahoo Ads, you will develop Auto and Travel‑specific advertising solutions across all of our iconic brands.

Bringing deep industry expertise (OEMs, Tier 2/3 Auto, Hospitality, and Tourism) directly to the Sales team, you will author tailored, audience‑first proposals and advertiser narratives. You will bridge sales teams, publishing properties, and data insights to show Auto and Travel advertisers exactly how Yahoo's scale and media solutions meet their business goals.

This role blends creative storytelling with data‑driven strategy. The ideal candidate is a vocal leader, analytical thinker, and creative problem solver who can easily translate data into persuasive client pitches.

Key Responsibilities

Proposal Strategy & Narrative Development

• Lead RFP Responses: Create tailored responses to client RFPs, simplifying complex options into clear, customized advertising solutions for the Auto and Travel purchase cycles.
• Build Audience‑Led Narratives: Focus on holistic, audience‑driven stories that leverage Yahoo's scale and consumer data insights, such as auto shopper intent and seasonal travel trends, over isolated product pitches.
• Craft Clear Copy: Write persuasive materials that highlight Yahoo's media benefits without relying on dense industry jargon.

Cross‑Functional Collaboration

• Partner with Sales: Collaborate with sales leads and account directors to plan strategic outreach for target Auto and Travel accounts.
• Align on Strategy: Join client kickoff calls to ensure cross‑property media and content strategies align from the start of an RFP.
• Package Solutions: Work with creative studios, product, and yield teams to include mockups and data packages that demonstrate campaign value.
• Leverage Editorial: Coordinate with content and editorial teams to turn upcoming auto shows, seasonal travel windows, and property features into advertiser opportunities.

Project Management & Execution

• Manage Timelines: Balance multiple, fast‑paced RFP timelines simultaneously, using internal tracking tools to prioritize high‑value business.
• Collaborate Early: Share draft materials early to support an iterative review culture and ensure high‑quality final submissions.
• Balance Story & Data: Combine strong storytelling with data to build a compelling case for Yahoo's solutions in all marketing and sales materials.

Qualifications

• Experience: 5‑7 years in digital media, advertising strategy, or agency planning, ideally working with Auto and/or Travel brands. Experience growing revenue via content sponsorship or media campaigns is preferred.
• Industry Knowledge: Deep understanding of digital advertising, from standard media formats to custom brand sponsorships and lower‑funnel consideration strategies.
• AI Fluency: Comfort leveraging generative AI tools to streamline workflow efficiencies, analyze data insights, and spark innovative concepts for auto and travel pitches.
• Data Literacy: Ability to use audience data, search intent, and first‑party shopping/travel booking insights to build clear, data‑backed strategic recommendations.
• Communication Skills: Excellent written and verbal communication, with experience organizing complex information into clean presentation decks.
• Mindset: A collaborative, client‑focused approach with the ability to work effectively under tight deadlines and adapt to changing workflows.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal‑opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form www.yahooinc.com/careers/contact-us.html or call +1.866.772.3182. Requests and calls received for non‑disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $122,625.00 - $255,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.