Vans: Senior Manager, Merchandising, Icons Footwear

VF Corporation; Costa Mesa (CA); On-site; USD 123,000 - 154,000; Full time

Job summary

Vans, a brand within VF Corporation, is seeking a Sr. Manager of Merchandising for Icons Footwear in the AMER region. You will lead the category strategy for Men’s and Women’s Icons, translating global direction into a compelling regional plan grounded in consumer insights.

You will drive seasonal direction, marketplace alignment, and commercial performance across the Icons portfolio. You will partner with Planning, Sales, Marketing, and Marketplace teams to align priorities and go-to-market

Qualifications

• Strong merchandising experience within footwear, apparel, or related consumer-led industry.
• Collaborative leadership style with ability to influence Global and Regional teams.
• Experience translating consumer and marketplace insights into seasonal priorities.
• Proven track record in driving revenue, margin, and sell-through goals.

Responsibilities

• Lead the AMER category strategy for Men’s and Women’s Icons footwear.
• Own the regional read of the Icons business and inform Global Product Merchandising.
• Partner with regional Planning, Sales, Marketing, and Marketplace teams to align priorities.
• Represent AMER in milestone meetings and communicate regional strategy and needs.
• Lead and develop the regional Icons merchandising team with a culture of collaboration and data-informed decisions.

Skills

Merchandising

Leadership

Cross-functional collaboration

Category strategy

Job description

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Sr. Manager, Merchandising, Icons Footwear at Vans looks a little like this.

The Sr. Manager, Merchandising, Icons leads the AMER regional merchandising strategy for Men’s and Women’s Icons footwear. Working closely with Global Product Merchandising and regional Planning, Sales, Marketing, and Marketplace teams, this role translates the global Icons vision into a compelling regional category strategy grounded in consumer, marketplace, and business insights. The role drives seasonal direction, marketplace alignment, and commercial performance across the Icons portfolio and reports to the AMER Merchandising leader.

Let’s break down that day-in-the-life a bit more.

• Lead the AMER category strategy for Men’s and Women’s Icons footwear, translating the global merchandising direction into a regional point of view that reflects consumer needs, marketplace dynamics, and the long-term potential of Vans Icons.
• Own the regional read of the Icons business, using product performance, consumer behavior, market trends, and competitive insights to identify opportunities, shape future assortments, and provide clear feedback to Global Product Merchandising.
• Partner with regional Planning, Sales, Marketing, and Marketplace teams to align seasonal priorities, product stories, channel strategies, and go-to-market plans that strengthen brand relevance and drive revenue, margin, and sell-through goals.
• Represent AMER in global and regional milestone meetings, including line reviews, regional feedback sessions, pre-line meetings, and internal marketplace launches, clearly communicating the regional strategy, opportunities, risks, and product needs for Men’s and Women’s Icons.
• Lead, develop, and inspire the regional Icons merchandising team, setting clear priorities and accountability while building a culture of collaboration, curiosity, and data-informed decision-making across the category and its cross-functional partners.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strong merchandising experience within footwear, apparel, or a related consumer-led industry, with the ability to build and communicate a category strategy across Men’s and Women’s businesses.
• Commercial and financial acumen, including experience using revenue, margin, sell-through, inventory, and marketplace data to identify opportunities and guide decisions in partnership with Planning.
• A collaborative leadership style and proven ability to influence across Global and Regional teams, align diverse partners, and turn consumer and marketplace insights into clear seasonal priorities and actions.
• People leadership experience, with a track record of setting clear expectations, developing talent, and creating an inclusive, accountable, and high-performing team environment.
• Experience merchandising iconic, carryover, or franchise footwear products while balancing brand stewardship, marketplace segmentation, and commercial growth.
• Experience working across multiple channels, including wholesale, owned retail, and digital, and presenting category strategies to senior leaders and strategic accounts.

Now WE have a question for YOU.

Are you in?

#LI-DD1

Hiring Range:

$123,200.00 USD - $154,000.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.