Vans: Planner, DTC

Vans; Costa Mesa (CA); On-site; USD 73,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

401(k)

Job summary

Vans is seeking a DTC Planner to drive financial results across Vans Americas (US and Canada) and collaborate with Planning, Merchandising, and Allocation to optimize inventory and profitability. You will help shape demand forecasts, OTB planning, and assortment strategies while coordinating with cross-functional teams.

The role emphasizes analytics, data-driven decision making, and close partnership with regional teams to ensure inventory health and strong in-store performance.

Qualifications

• Proven Planning experience in a fast paced Omni, Multiple Retail Concept environment.
• Strong analytical and communication skills including the ability to read, analyze and interpret retail reports.
• A proactive business management approach, completing all assignments and job duties in a timely manner.
• Advanced computer skills including Excel and Word.

Responsibilities

• Pre and In Season Planning — Perform pre-season and in-season planning activities including MFP and OTB across a category/gender/channel/market.
• Sales & Inventory Reporting — Analyze, consolidate, and report on sales, inventory, and replenishment data to identify trends, risks, and opportunities.
• Demand Forecasting & Inventory Planning — Develop and maintain demand forecasts, ensuring inventory levels align with sales trends, seasonal shifts, and financial targets.
• OTB Management & Inventory Optimization — Manage OTB across regions, monitoring sales and inventory, and identifying potential risks or opportunities to optimize stock levels across all channels.
• Optimize Assortment — Partner with Merchants to align on product assortment, ensuring the right balance of breadth, depth, and productivity.
• Cross‑Functional Collaboration — Work closely with regional merchandising, allocation, and supply chain teams to ensure proper inventory distribution and replenishment.

Skills

DTC Planning

Analytical skills

Communication skills

Excel

Proactive management

Job description

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. To learn more about our values and our culture, visit Vans Careers or www.vans.com.

Vans is about a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds 50 years of youth culture connectivity, Vans continues to advance its roots in action sports while recognizing the global 'Off the Wall' connection between the brand and art, music and street culture enthusiasts. Today, the Vans brand evolution continues- from its foundation as an original skateboarding company since '66, to a leading action sports brand, to defining its anthem of living 'Off the Wall' as youth culture. From its birthplace on the West Coast, Vans has grown beyond a shoe. It's a global movement- reaching from Barcelona to Beijing, Sao Paulo to Sydney, Orange County to New York. Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 450 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence. And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, OffTheWall.tv. Through its various online channels, Vans has access to over 14 million brand loyalists at any given time. At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products. Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most.

What will you do?

A day in the life of a DTC Planner at Vans looks a little like this. As a Planner, you will be responsible for creating, executing, and communicating strategic plans that drive financial results. Partnering with the Planning, Merchant, and Allocation teams, as well as other cross functional partners will position you to maximize sales and create inventory plans which will delivery turn targets and profitability. You will support the financial goals for Vans Americas across the US and Canada Omni markets. Let’s break down that day-in-the-life a bit more.

• Pre and In Season Planning — Perform pre-season and in-season planning activities including MFP and OTB across a category/gender/channel/market.
• Sales & Inventory Reporting — Analyze, consolidate, and report on sales, inventory, and replenishment data to identify trends, risks, and opportunities.
• Demand Forecasting & Inventory Planning — Develop and maintain demand forecasts, ensuring inventory levels align with sales trends, seasonal shifts, and financial targets.
• OTB Management & Inventory Optimization — Manage OTB across regions, monitoring sales and inventory, and identifying potential risks or opportunities to optimize stock levels across all channels.
• Optimize Assortment — Partner with Merchants to align on product assortment, ensuring the right balance of breadth, depth, and productivity.
• Cross‑Functional Collaboration — Work closely with regional merchandising, allocation, and supply chain teams to ensure proper inventory distribution and replenishment.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

• Proven Planning experience in a fast paced Omni, Multiple Retail Concept environment.
• Strong analytical and communication skills including the ability to read, analyze and interpret retail reports.
• A proactive business management approach, completing all assignments and job duties in a timely manner.
• Advanced computer skills including Excel and Word.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”. To learn more about Vans’ Diversity and Inclusion efforts, go to www.vans.com.

Hiring Range: $73,440.00 USD - $91,800.00 USD annually. Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].