UX (User Experience) Designer

techsmith; East Lansing (MI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401(k) – Employer match

Tuition Assistance

Paid Parental Leave

Job summary

TechSmith is seeking a UX Designer for our marketing site properties. You will craft great experiences as part of a multidisciplinary team, bridging marketing, growth, business stakeholders, and software engineers to drive conversion and user satisfaction.

You’ll use Figma, Adobe Creative Cloud, and other tools to prototype, validate, and refine designs with users and stakeholders, then collaborate with development teams to implement.

Qualifications

• Bachelor's degree or higher in UX, HCI, Design with 2+ years of commercial UX experience.
• Strong understanding of Visual Design and Human-Computer Interaction fundamentals.
• Portfolio demonstrating experience designing user interfaces or web experiences.
• 2 years of experience using modern design tools (e.g. Figma, Sketch).
• Self-motivated and able to collaborate with a diverse set of people from many disciplines.
• Excellent interpersonal skills for communication inside and outside the company.
• Experience in, or desire to, design marketing web and ecommerce experiences.
• You must be legally authorized to work in the United States without an employer-sponsored petition for a visa.

Responsibilities

• Lead strategic design and conversion for digital experiences and ecommerce funnels.
• Apply visual brand identity across experiences to support the brand voice.
• Analyze KPIs and conduct usability testing to inform design decisions.
• Collaborate with marketing, growth, stakeholders and engineers to optimize UX.
• Advocate for users and ensure a seamless customer journey.
• Mentor others and ensure design consistency across teams.
• Stay informed of design trends and best practices.

Skills

UX design

Figma

Adobe Creative Cloud

HTML knowledge

Agile

Communication

Education

Bachelor's degree in UX, HCI, or Design

Tools

Figma

Sketch

Adobe CC

InVision/Marvel

Job description

About TechSmith:

{DEVELOP} with us

At TechSmith, we make screen capture software and solutions that are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons and everyday communication.

We’re always on the lookout for students who are eager to learn, grow, and make a difference. We offer paid internships for full‑time students in software development, sales, marketing, and more.

Join any meeting or office in our company — we bet you can’t tell an intern from a full‑timer. TechSmith is a perfect place to grow your skills alongside your time in the classroom.

{DEVELOP} differently

Come as you are. At TechSmith, it’s about the work you do, not what you wear. Our dress code is laidback, so everyone is comfortable and can focus on what matters most helping our customers stand out and share what they know.

We’re all equal, really. Everyone at TechSmith is valued and accessible. Doors —and minds —are open. Your voice matters, not your title. Company leaders will know your name and are eager for your ideas. You are trusted and empowered to make decisions and get the job done.

{DEVELOP} together

As soon as you accept your role at TechSmith, you’re officially a “TechSmithie.” It’s like you’ve found your people — smart, fun, and slightly nerdy (OK, maybe a lot nerdy). Each TechSmithie adds their own unique spice to our ever‑changing culture. What will you bring to the mix?

Job Overview:

At TechSmith, customer‑focus is our number one priority. We take pride in crafting products and experiences that are easy to use and approachable. Design is at the center of translating user needs, analyzing market opportunities and transforming technical capability into experiences that our users love.

As a User Experience (UX) Designer for our marketing site properties, you will be putting your skills for crafting great experiences to use every day. Working as part of a multidisciplinary team, you will help bridge departments to create online experiences that showcase TechSmith’s robust product offerings and ensure all consumers navigate their way to success.

Your responsibilities will include working with the marketing team, growth leads, business stakeholders and software engineers to advocate for users and define best practice UX patterns and workflows to maximize conversion through our site and ecommerce experiences. You’ll use the Adobe Creative Suite, Figma, and other tools to prototype, validate, and refine your designs with users and stakeholders and then collaborate with development teams to implement.

Job Responsibilities:

• Strategic Design & Conversion: Leads the design and optimization of digital experiences across a global marketing site structure and e‑commerce conversion funnels. Focuses on user‑centered design, collaborating closely with cross‑functional teams, including digital marketing and development, to create seamless and intuitive experiences that drive user engagement and increase conversion rates. Seek alignment of business goals and user needs.
  • Develop and iterate on wireframes, prototypes and user flows in a collaborative, agile environment.
• Visual Brand Steward: applies the visual identity across user experiences to bring the brand vision to life. Supports the evolution of the visual and interactive expression of the brand in digital experiences. Works across marketing to align user experience with storytelling and brand voice.
  • Ensures brand consistency in UX design, layout, and user flow across all platforms.
  • Translates messaging into compelling, user‑friendly digital experiences.
  • Supports the ongoing in‑house design and brand standards supporting the onboarding of 3rd parties to those brand standards as needed
• Data Analysis and Experimentation: Monitor key performance indicators (KPIs), analyze customer behavior, and use data‑driven insights to refine strategies and improve conversion performance. Conduct user research and usability testing to inform design decisions and improve user experience.
• Marketing Integration: Collaborate with the marketing team to develop and execute digital campaigns, including SEO, SEM, email marketing, and social media to drive traffic and sales.
• Customer Experience: Advocate for the user. Encourage conversations around personas, user tasks, and goals throughout the design and development processes. Ensure a seamless and satisfying customer journey from awareness to purchase and post‑purchase support through the lens of UX. Collaborate with digital marketing, product, and development teams to optimize conversion‑focused landing pages and site structure.
• Accessibility: Be a champion of accessibility across user experiences, especially across owned properties.
• Mentor: Provide mentorship on UX to others, ensure design consistency, and oversee the testing and iteration of designs to enhance the overall customer journey.
• Design Trends & Best Practices: Stay informed of current design trends and bring new techniques and methods to the marketing team.

Minimum Requirements and Qualifications:

• Bachelor's degree or higher in UX, HCI, Design, AND 2 plus years of commercial experience as a UX Designer OR
• 4 plus years of commercial experience as a UX designer.
• Strong understanding of Visual Design and Human‑Computer Interaction fundamentals
• Portfolio demonstrating experience designing user interfaces, or web experiences
• 2 years of experience using modern design tools (e.g. Figma, Sketch)
• Self‑motivated and able to collaborate with a diverse set of people from many disciplines
• Excellent interpersonal skills for communication inside and outside the company
• Experience in, or desire to, design marketing web and ecommerce experiences
• Strong critical thinking skills
• You must be legally authorized to work in the United States without an employer‑sponsored petition for a visa, such as an H‑1B visa. TechSmith does not intend to file any visa applications in connection with this opening.

Preferred Skills and Background

• 5+ years of commercial experience as a UX designer
• Experience working with design systems
• Understanding of accessibility best practices and universal design concepts
• Experience using Adobe Creative Cloud, Figma, InVision/Marvel, Sketch, or other design and prototyping tools
• Understanding of agile methodologies
• Working knowledge of Google Analytics and other behavioral analytics tools
• Knowledge of HTML a plus

Compensation and Perks:

At TechSmith, we love our employees and reward outstanding performance with bonuses and company recognition. Our generous benefit pack includes:

• Competitive pay
• Health Insurance – Meritain Health an Aetna Company - Employer supplemented premium
• Health Savings Plan – Employer Contributions
• Dental Insurance – Employer paid premium
• Vision Insurance – Employer contributions toward premiums
• Retirement – 401(k) – Employer Match
• TechSmith is excited to offer company equity via an Employee Stock Ownership Plan (ESOP) as part of our comprehensive benefits package for full time employees
• Tuition Assistance
• Student Loan Repayment Assistance
• Paid Parental Leave
• Employee Assistance Program
• Disability Insurance – Employer paid premium
• Life Insurance – Employer paid premium
• Generous PTO, Sick Time, Holiday Time, Volunteer Time
• Company sponsored events, gifts, food, etc.

TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email [e-mail] with a description of your request and contact information.