Used Car Salesperson - Pacific Honda

Sunroad Auto; San Diego (CA); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Employer Paid Life Insurance

Employer Paid AD&D

401k (with Employer match)

Vacation Package

Tenure recognition and awards

Vehicle Purchase Discount Program

Vehicle Service Discount Program

Golf Benefits at Maderas Golf Club (to

Job summary

Sunroad Auto in San Diego, CA, is seeking a Used Car Salesperson for Pacific Honda to engage buyers, demonstrate vehicles, and guide them through the purchase process. You will negotiate terms, present offers, and collaborate with finance to close deals.

The role requires strong customer service, product knowledge, and the ability to meet sales targets while maintaining a positive buying experience for customers.

Qualifications

• At least one year of verifiable driving experience.
• Minimum 1 year of customer service, sales, or retail experience.
• Valid driver’s license and safe driving record; California license within 10 days of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Responsibilities

• Greet and assist customers in person, via phone, or online.
• Conduct needs assessments and present used cars with pricing.
• Present and demonstrate used vehicles, highlighting features and value.
• Offer test drives and obtain proper identification prior to test drive.
• Manage the sales process from contact to closing, including offers and financing.
• Maintain CRM records and coordinate with the finance department and inventory.
• Aim to exceed sales targets and participate in meetings.

Skills

Customer service

Sales experience

Communication

Vehicle knowledge

Tools

CRM software

Microsoft Office

Dealership software

Job description

Job Description

Posted Thursday, September 3, 2026 at 10:00 AM

Used Car Salesperson - Pacific Honda

Non-Exempt

Job Summary:

The Used Car Salesperson is responsible for selling pre-owned vehicles by engaging with potential customers, understanding their needs, and guiding them through the purchase process. This role involves demonstrating vehicles, negotiating terms, and ensuring a positive buying experience while meeting sales targets and contributing to the dealership's overall success.

Essential Functions:

• Greet and assist customers who visit the dealership or inquire about used vehicles via phone, email, or online platforms.

Conduct thorough needs assessments to understand customer preferences, budget, and vehicle requirements. Provide detailed information about available used cars, including features, benefits, and pricing. Present and demonstrate used vehicles to potential buyers, highlighting key features, benefits, and value.

• Offer test drives to all prospects. Follow dealership procedures to obtain proper identification from customers prior to test drive.

Manage the entire sales process from initial contact to closing the sale, including preparing and presenting offers, trade‑in evaluations, and financing options. Negotiate purchase terms and pricing with customers to finalize transactions while adhering to dealership policies. Maintain comprehensive knowledge of the dealership’s used car inventory, including vehicle specifications, history, and market value. Stay informed about industry trends, market conditions, and competitor offerings to effectively position and sell used vehicles. Provide accurate and honest information about vehicle condition, history, and pricing to build trust with customers. Deliver exceptional customer service throughout the sales process, ensuring a positive and memorable buying experience. Address and resolve customer inquiries, concerns, and complaints in a professional and timely manner. Follow up with customers post‑sale to ensure satisfaction and foster long‑term relationships. Process sales paperwork, including contracts, vehicle registrations, and financing applications. Maintain accurate records of customer interactions, sales transactions, and vehicle details in the dealership’s CRM system. Coordinate with the finance department to ensure smooth processing of transactions and financing approvals. Achieve or exceed individual sales targets and contribute to the dealership’s overall sales goals. Track and report on sales performance, including lead management, conversion rates, and customer feedback. Participate in sales meetings, training sessions, and dealership events to enhance skills and performance. Work with the inventory team to ensure that used cars are well‑presented, clean, and ready for sale. Assist in managing vehicle inventory levels and updating vehicle listings as needed. Collaborate with the service department to address any reconditioning or maintenance needs. Assist in promoting dealership inventory through various marketing channels, including social media, online platforms, and dealership events. Help prepare and distribute promotional materials and advertisements to attract potential buyers. Maintain satisfactory attendance. Performs other related duties as assigned.

Supervisory Responsibilities:

• None.

Qualifications:

Minimum Qualifications:

• At least one year of verifiable driving experience.
• Minimum 1 year of customer service, sales, or retail experience.
• Valid driver’s license and safe driving record; required to have California driver’s license within 10 days following date of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications

• Previous experience in automotive sales or a customer‑facing role
• Strong communication and interpersonal skills with the ability to engage and persuade customers.
• Excellent understanding of automotive products, used car sales processes, and financing options.
• Proficient in using CRM systems, dealership software, and Microsoft Office Suite (Excel, Word, Outlook).
• Ability to manage multiple tasks and handle a fast‑paced sales environment.
• Proven track record of meeting or exceeding sales targets and goals.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.

Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds. Prolonged periods sitting at a desk and working on a computer. Prolonged periods of standing and walking throughout retail space.

• May involve exposure to varying weather conditions.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include:

• Medical Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Vacation Package
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre‑employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug‑free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre‑employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Aff…