(USA) Manager, Product Marketing

Walmart; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k) & stock plan

Life insurance

Paid time off

Education benefits Live Better U

Job summary

Walmart’s Sam's Club Connect is seeking a Manager, Product Marketing to lead advertiser-facing products and internal tools across Onsite Display, Sponsored Search, and platform capabilities, guiding planning to launch and adoption. You will translate complex product capabilities into clear value, messaging, and use cases, collaborating with Product and Engineering to align roadmaps and priorities.

The role partners with Sales, Marketing, Operations, Launch Readiness, and Measurement to enable

Qualifications

• 4–6 years of experience in product marketing, product management, GTM, internal tools, or a closely related role.
• Experience supporting GTM plans, product launches, adoption programs, or operational tools in a product or platform environment.
• Strong ability to translate complex product capabilities into clear advertiser or user value propositions, messaging, and enablement.
• Strong cross-functional partnership skills and experience working across Product, Engineering, Sales, Operations, and Marketing.
• Strong analytical skills with the ability to synthesize customer or user feedback, adoption performance, and business signals into actionable recommendations.
• Excellent written, verbal, and presentation skills.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced, evolving environment.

Responsibilities

• Support go-to-market strategy and execution across Onsite Display, Sponsored Search, Sponsored Ads, and platform capabilities, from product planning through launch and adoption.
• Build understanding of internal tools, workflows, and product capabilities and support how they are positioned, launched, communicated, enabled, and adopted.
• Partner with Product and Engineering to understand roadmaps, requirements, and dependencies and translate into advertiser/user value, messaging, and use cases.
• Support opportunity assessments for new products and capabilities to inform GTM decisions.
• Gather Voice of Customer and internal feedback to identify needs and opportunities informing priorities.
• Create sales and internal enablement resources: pitch materials, FAQs, case studies, playbooks, training, and launch communications.
• Partner with Sales, Operations, Launch Readiness, Media Strategy, Measurement to support launch readiness, training, and adoption.
• Track product and tool adoption, identify barriers, and recommend improvements.

Skills

Product marketing

GTM planning

Cross-functional teamwork

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Job description

Position Summary

Sam’s Club Connect is seeking a Manager, Product Marketing to support our growing portfolio of advertising products and platform capabilities across Onsite Display, Sponsored Search, Sponsored Ads, and platformization, while contributing to priority Product Marketing initiatives across the organization as business needs evolve. This role will also support the internal tools and products used by Sam’s Club Connect teams, helping translate associate and business needs into clear product, go-to-market, launch, and adoption priorities that improve how our teams work and support continued growth. The Product Marketing Manager will partner closely with Product, Engineering, Sales, Media Strategy, Marketing, Operations, Measurement, Launch Readiness and other cross-functional stakeholders to help shape how advertiser-facing products and internal capabilities are positioned, launched, communicated, and adopted across the business. This is an exciting opportunity to work across some of Sam’s Club Connect’s highest-priority product and platform initiatives, gain broad exposure across the portfolio, and help build scalable ways of working as the business continues to evolve.

What You’ll Do

• Support go-to-market strategy and execution across Onsite Display, Sponsored Search, Sponsored Ads, and platform capabilities, from product planning through launch and adoption.
• Build a strong understanding of internal tools, workflows, and product capabilities and support how they are positioned, launched, communicated, enabled, and adopted across the organization.
• Partner with Product and Engineering to understand product roadmaps, requirements, and dependencies and translate complex capabilities into clear advertiser and user value, positioning, messaging, and use cases.
• Support opportunity assessments for new products and capabilities, evaluating market need, business opportunity, and cross-functional considerations to help inform product and GTM decisions.
• Gather and synthesize Voice of Customer and internal user feedback to identify needs, pain points, and opportunities that inform product priorities and ongoing enhancements.
• Create sales and internal enablement resources, including pitch materials, one-sheets, FAQs, case studies, playbooks, training materials, and launch communications.
• Partner with Sales, Operations, Launch Readiness, Media Strategy, Measurement, and other teams to support launch readiness, training, and adoption of new products and capabilities.
• Track product and tool adoption, identify barriers and opportunities, and support recommendations to improve utilization over time.
• Support priority Product Marketing initiatives across the broader portfolio as business needs evolve, contributing to a range of products and strategic initiatives.

What You’ll Bring

• 4–6 years of experience in product marketing, product management, GTM, internal tools, or a closely related role.
• Experience supporting GTM plans, product launches, adoption programs, or operational tools in a product or platform environment.
• Strong ability to translate complex product capabilities into clear advertiser or user value propositions, messaging, and enablement.
• Strong cross-functional partnership skills and experience working across Product, Engineering, Sales, Operations, and Marketing.
• Strong analytical skills with the ability to synthesize customer or user feedback, adoption performance, and business signals into actionable recommendations.
• Excellent written, verbal, and presentation skills.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced, evolving environment.
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Preferred Qualifications

• Experience working in retail media, advertising technology, platform marketing, or a multi-product ecosystem.
• Experience with Onsite Display, Sponsored Search, Sponsored Ads, ecommerce advertising, or related digital media products.
• Experience working across internal tools, operational products, or employee-facing capabilities.
• Experience partnering with Sales, Operations, or Measurement teams on product launches, adoption, and enablement.
• Experience creating playbooks, training materials, launch communications, or seller-facing resources.
• Experience using customer or user feedback and adoption data to help shape product priorities and GTM plans.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Bentonville, Arkansas US-09930: The annual salary range for this position is $80,000.00 - $155,000.00

San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

Minimum Qualifications

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.