(USA) Director, Marketing Planning And Strategy

StartupNWA; Bentonville (AR); On-site; USD 110,000 - 220,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase program

Company-paid life insurance

Paid time off

Job summary

Walmart is seeking a Director of Marketing Planning and Strategy in Bentonville to lead development and execution of comprehensive marketing plans, aligned with membership initiatives and business objectives. You will oversee complex campaigns, manage budgets, and ensure brand consistency across channels to drive growth and engagement.

You will mentor teams, partner with stakeholders, and rely on data-driven insights to maximize ROI and member lifetime value in a fast-paced retail environment.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 4 years' experience in marketing or related field OR 7 years' experience.
• 1 year's supervisory experience or experience leading cross-functional projects.

Responsibilities

• Monitor KPIs for acquisition, loyalty, and upgrades and refine strategies.
• Use member insights to improve NPS and LTV through value propositions.
• Collaborate with legal, finance, planning, and technology teams.
• Manage budget allocation and optimize media investments.
• Oversee creative briefs and ensure consistent brand messaging.
• Guide and mentor marketing teams to achieve goals.

Skills

Marketing strategy

Data analytics

Cross-functional leadership

Budget management

Brand management

Campaign execution

Executive communication

Mentoring teams

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Position Summary...

Role summary: The (USA) Director, Marketing Planning and Strategy leads the development and execution of comprehensive marketing strategies that drive brand growth and customer engagement. This role collaborates cross-functionally to align resources, optimize budget allocation, and leverage customer insights and analytics to inform decision-making. The director oversees complex campaigns, ensuring consistent brand messaging across channels while managing performance metrics and operational plans. Additionally, this position fosters team development, mentors associates, and partners with stakeholders to achieve strategic objectives that enhance Walmart’s market position and deliver measurable business results.

About the team: The Director of Marketing Planning and Strategy, Membership within the Member Activation Team will lead Marketing strategy supporting membership acquisition, engagement, and retention lifecycle initiatives. Collaborating with Membership, Personalization, and the Marketing Channel teams, they ensure our communications across each member’s lifecycle are serving the best member experience while simultaneously growing member lifetime value. As a strategic team leader, the ideal candidate will lead the Membership Marketing Team with a member-first mindset, data-driven approach, and deliver measurable business impact.

What you'll do...

• Monitor and ensure delivery against agreed upon KPIs for acquisition, loyalty, and upgrades, collaborating with cross-functional teams to refine strategies based on performance data and evolving member needs.
• Use member behavior insights to inform strategies, improving NPS and LTV through optimized value propositions, experience, and rewards programs.
• Lead cross-functional collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
• Manage budget allocation and optimize media investments to maximize marketing effectiveness and return on investment.
• Oversee creative brief development and ensure consistent brand messaging across all channels and campaigns.
• Guide and mentor marketing teams to enhance skills and achieve business goals.

What you'll bring...

• Proven expertise in developing and executing comprehensive marketing strategies informed by customer insights and analytics.
• Strong leadership skills with experience managing cross-functional teams and collaborating with many stakeholders.
• Demonstrated ability to manage complex budgets and optimize media investments to maximize marketing ROI.
• Proficiency in brand management, including creating and maintaining consistent brand messaging across multiple channels.
• Experience in planning and implementing large-scale marketing initiatives with measurable business impact.
• Analytical mindset with the ability to leverage data to adjust strategies and improve campaign performance.
• Excellent communication skills to influence senior leadership and guide team development.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field. 1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, SupervisoryMasters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.