US Senior Marketing Manager - Acute Urology, UCC

bdx; Covington (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

BD seeks a Senior Marketing Manager to lead the US Acute Care Platform in the Urology and Critical Care division. You will drive strategic direction, manage a team of three marketers, and elevate marketing capabilities to accelerate growth across disposable products and capital equipment.

The role requires a strong leader with a growth mindset, experience in medical devices, and a track record of delivering revenue growth through innovative marketing programs.

Qualifications

• 5+ years of progressive marketing, product management, commercial, or business leadership experience in medical device/healthcare.
• Experience driving product adoption and revenue growth through customer-facing marketing programs and campaigns.
• Proven ability to influence and lead cross-functional teams across Sales, Marketing, Operations, Finance, and Commercial.
• Experience working with hospitals, health systems, IDNs, GPOs, or other healthcare customers.

Responsibilities

• Develop and implement bold commercial strategies to achieve US revenue and profitability targets.
• Lead three direct reports and partner with sales and other functions to remove obstacles.
• Improve customer experience through demand/supply planning, support, and rapid issue resolution.
• Develop differentiated value propositions addressing customer needs via evidence generation and dissemination.
• Support global marketing with market insights and feedback to guide innovation.

Skills

Cross-functional leadership

Strategic thinking

Marketing leadership

Healthcare marketing

Education

Bachelor's degree

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

This is a great opportunity to lead the US Marketing team responsible for one of the fastest growing businesses in BD, the Acute Care Platform in the Urological and Critical Care division. With multiple portfolios including both disposable products and capital equipment, new product launches, and a strong innovation pipeline, this role will require someone who is a strong leader, fast learner, and is agile with a growth mindset.

The US Senior Marketing Manager, is responsible for the strategic direction and financial performance of the $875M+ US business and will lead a team of three Marketers. This leader will be responsible for elevating existing and bringing in new Marketing capabilities to accelerate achievement of growth objectives. They will also drive key strategic initiatives for the US Region, working closely with cross-functional leaders and senior management. The US Senior Marketing Manager reports to and works closely with the Worldwide Marketing Director, Acute Urology.

Responsibilities

• Develop and implement bold commercial strategies to achieve US Region revenue and profitability growth targets. This will include, but not be limited to launching new products and reinvigorating existing solutions, developing and delivering new services, leveraging new channels and types of promotion, and driving price and portfolio optimization.


• With three direct reports, supporting their growth and achievement of their business objectives. Partner closely with sales and other functional leaders to remove obstacles and capitalize on opportunities.


• Constantly improve customer experience through improved demand and supply planning, outstanding customer support, and rapid and effective issue resolution.


• Drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.


• Support the Global Marketing team with market insights and customer feedback to guide innovation and new product development.


• Develop and deliver annual marketing and strategic plans, supervising execution and course correcting when necessary.


• Develop and handle external relationships with key opinion leaders and vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.


• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Minimum Requirements:

• A bachelor’s degree


• At least 5 years of progressive marketing, product management, commercial, or business leadership experience within the medical device, healthcare, life sciences, or related industry. (this looks good)


• Demonstrated success driving product adoption and revenue growth through customer-facing marketing programs, sales force support, promotional campaigns, training, and market development activities.


• Proven ability to influence and lead cross-functional teams across Sales, Marketing, Operations, Finance, and Commercial organizations.


• Experience developing customer-centric value propositions


• Strong strategic and analytical skills with experience utilizing market insights, customer feedback, and business data to drive decision-making and business results.


• Experience supporting annual operating plans, strategic plans, forecasting, and business performance management.


• Experience working directly with hospitals, health systems, IDNs, GPOs, or other healthcare customers.

Preferred Qualifications:

• People leadership experience with direct responsibility for coaching, developing, and leading high-performing teams

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA GA - Covington BMD