US Regional Product Lead: Strategy & Adoption

Publicis Groupe ANZ; New York (NY); Hybrid; USD 168,150 - 269,217; Full time

Job summary

Publicis Groupe ANZ is seeking a Regional Product Lead (US) to drive product strategy and execution across the US market. You will bridge global objectives with regional needs, translating market requirements into product priorities and outcomes.

This high-impact role collaborates with regional leadership, client teams, and partners to drive adoption and value realization. You will influence the evolution of the global platform roadmap while ensuring delivery excellence, stakeholder alignment,

Qualifications

• Extensive experience in product management, with senior/lead capacity (3+ years).
• Strong background in marketing technology, creative production, or platform-based products.
• Proven ability to operate in a global matrix organisation and influence without direct authority.
• Experience managing regional or market-specific product adaptation and rollouts.
• Strong commercial acumen and understanding of client-facing environments.
• Deep understanding of digital content workflows (creation, localisation, distribution).
• Excellent stakeholder management and communication skills with senior leadership.
• Experience working in Agile/Scrum environments with distributed teams.
• Ability to balance strategic thinking with execution oversight.

Responsibilities

• Act as the primary product lead for the US region.
• Align global product strategy with US market needs and priorities.
• Translate regional insights into inputs for global product roadmaps.
• Champion product adoption and value realization in the US market.
• Oversee delivery of product initiatives across US with cross-functional teams.
• Guide teams on prioritisation, trade-offs, and delivery approaches.
• Coordinate across engineering, design, QA, and operations.
• Drive alignment with regional and global leaders.

Skills

Product leadership

Marketing tech

Creative production

Global matrix

Regional rollout

Commercial acumen

Digital content workflows

Stakeholder management

Agile/Scrum

Job description

Publicis Groupe ANZ is seeking a Regional Product Lead (US) to drive product strategy and execution across the US market. You will bridge global objectives with regional needs, translating market requirements into product priorities and outcomes.

This high-impact role collaborates with regional leadership, client teams, and partners to drive adoption and value realization. You will influence the evolution of the global platform roadmap while ensuring delivery excellence, stakeholder alignment,