US Marketing Lead: Hybrid, Multi-Channel Growth

Amtivo Group; Grand Rapids (MI); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Competitive salary

401K retirement savings plan

Generous paid time off

Employee Assistance Program

Company-provided life insurance

Job summary

A leading certification company is seeking a Marketing Manager to develop and lead marketing in the US. This hybrid role involves building integrated marketing activities, ensuring compliance with regulatory standards, and working closely with local teams. Candidates should have B2B marketing experience, strong project management skills, and familiarity with HubSpot. The position offers a competitive salary of up to $80,000 plus benefits including paid time off and a 401K plan.

Qualifications

• Experience in marketing, ideally in B2B environments.
• Experience in a regulated environment.
• Strong knowledge of HubSpot and Microsoft Office tools.
• Strong project management and organizational skills.
• Experience in the Testing, Inspection, and Certification industry is highly desirable.

Responsibilities

• Develop and deliver integrated marketing plans across multiple channels.
• Track, analyze, and report on campaign performance.
• Align messaging and campaigns with Sales and Product teams.
• Act as the primary liaison between US and Group Marketing teams.

Skills

B2B marketing experience

Project management skills

Excellent written and verbal communication

Collaborative mindset

Commercial awareness

Tools

HubSpot

GA4

Microsoft Office

LinkedIn

Canva

Job description

A leading certification company is seeking a Marketing Manager to develop and lead marketing in the US. This hybrid role involves building integrated marketing activities, ensuring compliance with regulatory standards, and working closely with local teams. Candidates should have B2B marketing experience, strong project management skills, and familiarity with HubSpot. The position offers a competitive salary of up to $80,000 plus benefits including paid time off and a 401K plan.