US & Canada Commercial Content Writer & Editor (Thursday-Monday)

Better Collective A/S; New York (NY); Presencial; USD 55 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Global team

Career growth

Learning & development

Resumo da oferta

Better Collective is seeking two Commercial Content Writers & Editors to own promotional and timely event-focused articles across sportsbooks, prediction markets, DFS and casinos, publishing them around the sports calendar and keeping evergreen pages accurate and compliant.

You will edit freelancer submissions and publish long-form pieces, including sportsbook reviews and promo guides, while using AI as a tool and ensuring editorial standards. Collaboration with SEO/marketing is essential.

Qualificações

• Strong knowledge of sports betting, prediction markets, and DFS.
• Excellent writing, editing, and deadline-driven work.
• Understanding of SEO and content performance in organic search.
• Familiarity with regulated markets (Canada) and advertising rules.

Responsabilidades

• Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and DFS, aligned with the sports calendar and search demand.
• Keep live offers accurate, up-to-date and compliant, ensuring correct display on evergreen pages.
• Edit freelancer content and create long-form pieces like sportsbook reviews and promo guides.
• Use AI as a content creation tool, editing and humanizing content for expertise and editorial standards.
• Collaborate with SEO and marketing to optimize content and test promotional language.
• Work toward content, user, and performance KPIs.

Conhecimentos

Sports betting knowledge

Strong writing

Editing skills

SEO basics

LLM content tools

Canadian markets knowledge

AI prompts

Prediction markets

Descrição da oferta de emprego

About Better Collective

At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world. Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month. We combine the scale of a corporation with the speed and mindset of a startup. Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy.

About the role

We're looking for two Commercial Content Writers & Editors to join our team and help us take ownership of the most important part of the American sporting week. In this role, you'll write promotional and timely event-focused articles designed to convert new users to sportsbooks, prediction markets, DFS and casinos, publish them around the sports calendar, and keep the offers across our evergreen pages accurate and compliant. Alongside your own writing, you'll edit and publish work coming in from our freelance team. We believe great SEO content isn't the content with the most keywords, it's the content that performs best in organic search. That starts with genuinely serving the reader who is about to place a bet. We're not interested in creating a digital landfill.

What you'll do

• Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
• Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
• Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
• Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.
• Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.
• Work collaboratively toward content, user, and performance KPIs.

What we’re looking for

Availability to work

Thursday through Monday, 12-8pm Eastern Time.

• Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps.
• Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.
• A baseline understanding of SEO and experience producing content that performs in organic search.
• Strong understanding of offer terms and advertising requirements across different markets.
• Nice to have:Experience with news SEO, Google News and AI Overviews.
• Experience covering regulated Canadian markets, particularly Ontario and Alberta.
• Experience creating and editing content using LLMs and prompt-based workflows.
• Expertise in sports betting and prediction markets.

What we offer

• A global and collaborative work environment
• The opportunity to work with well-known sports and sports betting media and technology brands
• Learning and development opportunities
• The chance to work with colleagues across multiple countries and markets