Upstream Marketing Manager, Spine

Biopharma Asia; Raynham (MA); On-site; USD 105,000 - 182,000; Full time

Benefits offered by this job

401(k) plan

Long-term incentive program

Paid time off

Job summary

Johnson & Johnson’s Orthopaedics Spine Upstream Marketing Manager role focuses on shaping the innovation strategy, technology roadmap, and future portfolio for Spine Fixation. As a spine surgery SME, you translate customer, clinical, and market insights into NPD opportunities across thoracolumbar, cervical, deformity, and MIS solutions.

You will lead cross-functional programs from concept through development to launch, partnering with R&D, Clinical, Regulatory, Medical Affairs, and Sales to

Qualifications

• Bachelor's degree required; MBA or postgraduate qualification preferred.
• 5+ years in marketing, product management, strategy, or related field.
• Experience with medical devices, orthopaedics/spine, or related healthcare technologies.
• Proven ability to develop product strategies, roadmaps, portfolios, and business cases.

Responsibilities

• Lead upstream marketing for spine fixation, shaping innovation strategy and technology roadmap.
• Identify customer needs and market opportunities through VOC, scouting, and analysis.
• Develop business cases, target product profiles, and investment recommendations.
• Lead cross-functional programs from concept to launch and global commercialization.
• Influence senior leaders and align across a matrix organization.
• Provide commercial leadership across the innovation lifecycle from concept to launch.

Skills

Brand Marketing

Brand Positioning Strategy

Business Storytelling

Customer Centricity

Customer Intelligence

Data Analysis

Data-Driven Decision Making

Digital Strategy

Execution Focus

Financial Analysis

Industry Analysis

Operational Excellence

Process Improvements

Product Development Lifecycle

Product Management

Product Portfolio Management

Product Strategies

Stakeholder Management

Strategic Thinking

Technical Credibility

Education

Bachelor's degree; MBA preferred

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Raynham, Massachusetts, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

The Upstream Marketing Manager, Spine is a strategic upstream marketing leader responsible for helping shape the innovation strategy, technology roadmap, and future portfolio for the Spine Fixation business. As a subject matter expert in Spine Surgery, this individual will translate customer, clinical, and market insights into future New Product Development (NPD) opportunities across thoracolumbar, cervical, deformity, and minimally invasive fixation solutions. The role will support the NPD process from concept through commercialization and act as a key commercial partner to R&D, Supply Chain, Clinical, and our Sales team to define and deliver the next generation of spine fixation solutions.

Support the definition of the innovation strategy, technology roadmap, and portfolio for the Spine Fixation business.

Identify customer needs, emerging technologies, and market opportunities through Voice of Customer activities, technology scouting, and market analysis.

Develop business cases, target product profiles, and investment recommendations to guide portfolio and product development decisions.

Lead cross-functional innovation programmes from concept through development, launch, and global commercialisation.

Influence senior leaders and drive alignment across a global matrix organization while fostering innovation and collaboration.

The Upstream Marketing Manager, Spine will report to the Sr. Director of Upstream Marketing & Portfolio Management.

Responsibilities Include

• Serve as a strategic commercial leader and subject matter expert in spine surgery and fixation technologies, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing for new product development projects, integrating customer, clinical, and market insights throughout development.
• Lead surgeon engagement through advisory boards, Voice of Customer programs, concept testing, and evaluation of future innovations.
• Turn customer needs, market trends, and unmet clinical needs into product requirements, business cases, and strategic growth opportunities.
• Help develop and maintain a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Work with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Track competitors, emerging technologies, procedural trends, and innovation opportunities to guide strategic decisions and portfolio prioritisation.
• Build alignment among cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful delivery of innovation initiatives.
• Provide commercial leadership across the innovation lifecycle, from concept generation and product development to launch planning and global commercialisation.
• Contribute to portfolio governance, investment prioritisation, and business planning.

Qualifications & Experience

• Bachelor's degree required; a postgraduate qualification or MBA in a related field is preferred.
• 5+ years of experience in marketing, product management, strategy, innovation, engineering, or a related discipline.
• Experience with medical devices, orthopaedics (spine), surgical technologies, spine fixation, or related healthcare technologies.
• Proven experience developing product strategies, innovation roadmaps, portfolios, and business cases to guide investment decisions.
• Demonstrated success leading complex, cross-functional initiatives from concept to commercialization and influencing stakeholders in a matrix organization.
• Strong strategic, analytical, and commercial judgment, with the ability to independently prioritize and deliver multiple high-impact initiatives.
• Experience shaping long-term strategy, turning insights into action plans, and achieving measurable business results.
• Excellent skills in communication, presentations, and stakeholder management.
• Must be able to work in cadaver labs and operating rooms.
• Preferred: Experience directing surgeon advisory boards, customer engagement programs, market development initiatives, and innovation governance processes.
• Preferred: Experience with thoracolumbar, cervical, and deformity applications; minimally invasive surgery; navigation; robotics; or enabling surgical technologies.
• Ability to travel up to 40% (both domestically and internationally)

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

The anticipated base pay range for this position is :

$105,000.00 - $181,700.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits