Unsubscribed - Assistant General Manager

AEO; Santa Monica (CA); On-site; USD 37,000 - 62,000; Full time

Job summary

AEO's Unsubscribed brand in Santa Monica, CA is seeking an Assistant General Manager to lead daily store operations and coach a high‑performing team. You will model Customer First behaviors and ensure brand standards while delivering an exceptional customer experience.

Responsibilities include leading a team, driving sales KPIs, managing payroll, and executing visual standards. A high school diploma and 3+ years retail leadership are preferred. Flexible scheduling supports store needs.

Qualifications

• Minimum high school education or equivalent.
• Minimum of 3 years of retail or equivalent management experience preferred.
• Strong prioritizing, interpersonal, problem‑solving & planning skills.
• Knowledge and understanding of employment laws including compliance with federal, state and local requirements.
• Demonstrated ability to analyze business trends and reporting to drive sales.
• Demonstrated ability to coach, provide feedback and manage substandard performance.

Responsibilities

• Lead store operations to meet brand, performance and behavior standards.
• Recruit, hire, develop and retain a high performing associate team.
• Drive KPI results through CRM, Loyalty and technology.
• Train and develop team on business acumen to drive performance.
• Ensure payroll goals and scheduling align with business needs.
• Oversee visual directives and merchandise flow to maximize sales.

Skills

Leadership

Customer Service

Coaching

Communication

Problem Solving

Retail Management

Education

High School Diploma or equivalent

Tools

POS systems

Payroll software

Microsoft Office

Job description

Santa Monica, CA, United States

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Job Description

ABOUT US:

Unsubscribed is a new & very exciting women’s lifestyle brand rooted in three core values: socially conscious/ethically produced, honest/authentic and wellness/slowing down; we are about taking care of ourselves & taking care of the world. We are committed to a more thoughtful and socially‑conscious supply chain; from production to materials to distribution & packaging, we strive to improve every day.

YOUR ROLE

The Assistant General Manager supports the General Manager in all daily operations of the store. The Assistant General Manager is accountable for supporting the training and coaching of all store associates into a high performing team that achieves sales goals, meets merchandising brand standards and delivers operational excellence. The Assistant General Manager is expected to role model Unsubscribed values and Unsubscribed Customer First behaviors in all actions and interactions in order to create a positive Customer First experience.

RESPONSIBILITIES:

Leadership

• Motivate and inspire the team by delivering a compelling vision and purpose which encompasses Unsubscribed Core values.
• Act as the leader on duty and consistently models the brand customer service standards and Customer First selling behaviors.
• Establish and communicate clear expectations and hold the store team and self-accountable for achieving all brand, performance and behavior standards.
• Build and support effective relationships with associates, peers and supervisor to effectively lead positive change.
• Proactively seek personal learning and development opportunities to build leadership skill set and enhance individual performance.

Talent Management

• Recruit, hire, develop and retain a high performing associate team.
• Consistently assess and provide ongoing performance feedback on LOD skills, job accountabilities and Success Factors through real-time coaching
• Drive employee engagement by recognizing and rewarding employees for outstanding performance.
• Ensure that the store management team adheres to and enforces all employment practices and policies.
• Recognize and properly resolve customer and performance issues; communicate high priority issues to the General Manager in a timely manner and collaborate to develop a plan for resolution to minimize risk.

Drive for Results

• Help create and manage the execution of the store business plan to drives KPI results and maximizes business opportunities to include CRM, Loyalty and technology.
• Manage the controllable components of the P&L to achieve all store financial and expense targets.
• Analyze reporting and daily sales trends to make real‑time strategic business decisions to drive results.
• Train and develop team on business acumen to drive business performance.
• Lead the use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, Social Media)
• Builds customer loyalty through in‑store experience, utilization of social media and email capture.

Visual & Operational Execution

• Ensure the store meets payroll goals through the evaluation of store sales on a daily basis using payroll reports and tools; make scheduling adjustments to meet needs of the business.
• Maintain company brand standards of neat, clean and organized sales floor, cash wrap and fitting room ensuring store environment is safe for employees and customers.
• Support all visual directives ensuring they are executed seamlessly within allotted timeframe.
• Generate and analyze merchandise reports and direct brand appropriate merchandising moves to maximize presentation and drive sales.
• Supervise the efficient and productive handling of all merchandise including shipment receipt and processing, floorsets, markdown optimization and replenishment systems while maintaining backroom Standard Operating Procedures (SOP). .
• Oversees and ensures efficiency of all daily operational procedures.
• Ensure store audit compliance and shrink results meet company loss prevention standards.

QUALIFICATIONS:

• Minimum high school education or equivalent.
• Minimum of 3 years of retail or equivalent management experience preferred.
• Strong prioritizing, interpersonal, problem‑solving & planning skills.
• Knowledge and understanding of employment laws including compliance with federal, state and local requirements.
• Demonstrated ability to manage complex and competing priorities.
• Strong communication, presentation, delegation and follow‑up skills.
• Demonstrated conflict management and resolution skills.
• Demonstrated proficiency in training, sales generation and leading of functional teams.
• Demonstrated ability to analyze business trends and reporting to drive sales.
• Demonstrated ability to coach, provide feedback and manage substandard performance.
• Demonstrated ability to communicate effectively with customers and store team.
• Demonstrated ability to work in a fast‑paced and deadline‑oriented environment.
• Ability to work a flexible schedule to meet the needs of the business, including holidays, nights and weekends.
• Ability to perform Essential Job Functions.
• Computer and technology proficient.

About Us

Unsubscribed is a truly unique brand offering consciously‑made, slow fashion with timeless clothing and one‑of‑a‑kind vintage pieces that represent socially conscious and ethically produced practices. Each store is a unique experience that respects and highlights the heritage of the space and the surrounding community. We are making wise choices through plant‑first practices, emphasizing local makers, natural fibers, and a desire to produce pieces that stand the test of time in both style and quality.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE .
• AEO may also provide discretionary bonuses and other incentives at its discretion.

Job Info

• Job Identification 34309
• Job Category Stores
• Posting Date 10/13/2026, 06:52 PM
• Locations 1533 Montana Ave - Unsubscribed - 07310
• Job Schedule Full time
• Job Shift Variable
• Anticipated Pay Range for All Posted Locations $26.95 up to $44.85