UI/UX Designer - Drive Conversions & Usability (Wichita)

Genesis Health Clubs; Wichita (KS); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

401(k) matching

Dental insurance

Employee discounts

Job summary

Genesis Health Clubs is seeking a UI/UX Designer to keep its website and digital experience current, optimized, and built to convert visitors into leads and members across desktop and mobile.

This onsite role in Wichita, KS focuses on improving usability, search visibility, and measurable performance through continuous website updates, conversion optimization, and collaboration with marketing, IT, and developers.

Qualifications

• 3+ years of experience in UI/UX design, website management, or a closely related role.
• A portfolio featuring live websites, landing pages, and the reasoning behind your design decisions.
• Proficiency in Figma (or a comparable design and prototyping tool).
• Hands-on experience publishing and maintaining pages in a content management system.
• Working knowledge of HTML/CSS and the ability to collaborate effectively with developers.
• Experience with responsive design, accessibility, SEO, and conversion optimization.
• Understanding of AEO, including how clear content, technical accessibility, and structured information support discovery.
• Experience using Google Analytics 4 and Google Search Console.

Responsibilities

• Own day-to-day website updates, including club pages, amenities, promotions, schedules, images, and landing pages.
• Design intuitive navigation, page layouts, forms, and calls to action that guide visitors toward action.
• Create wireframes, prototypes, and production-ready designs aligned with branding and reusable standards.
• Regularly QA pages, links, forms, and mobile layouts for accuracy, usability, and quality.
• Improve visitor journeys to help people find a club, request information, claim a pass, book a tour, or join.
• Identify and reduce friction in forms and membership journeys using analytics and user feedback.
• Use analytics, user behavior insights, heatmaps, and testing to inform design decisions and prioritize improvements.
• Build and optimize campaign landing pages and track landing page performance, form completion, conversion rates, and engagement.
• Monitor website speed, mobile usability, and accessibility, partnering with developers on technical fixes.
• Structure content to answer questions prospective members ask about memberships, amenities, fitness, and local clubs.
• Develop helpful FAQs, clear headings, internal links, and location-specific content to support discovery.
• Partner with developers to implement and validate structured data, and address crawlability and indexing issues.
• Monitor search performance and emerging AI discovery opportunities, using findings to guide what gets improved next.
• Verify conversion tracking and lead-form functionality in collaboration with digital marketing and IT.
• Share concise reports on improvements, results, and next priorities while managing incoming website requests that support lead generation and membership growth.

Skills

UX design

Portfolio

Analytics literacy

HTML/CSS collaboration

Tools

Figma

HTML/CSS

GA4

Google Search Console

Job description

Genesis Health Clubs is seeking a UI/UX Designer to keep its website and digital experience current, optimized, and built to convert visitors into leads and members across desktop and mobile.

This onsite role in Wichita, KS focuses on improving usability, search visibility, and measurable performance through continuous website updates, conversion optimization, and collaboration with marketing, IT, and developers.