UA Data Analyst

Onward Search | Digital Creative and TechNology Talent; El Segundo (CA); Hybrid; USD 69,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

401(k) Program

Commuter Benefit

eLearning

Education Reimbursement

Ongoing Training & Development

Job summary

Onward Search in El Segundo, CA is seeking a UA Data Analyst for a global toy and entertainment company on a contract basis. You will join the Mobile Growth Marketing team to support user acquisition analytics, forecasting, reporting, and performance optimization for a portfolio of mobile games.

The role emphasizes building dashboards with Tableau, Looker Studio, and Mixpanel, collaborating with UA and Finance teams, and maintaining data integrity across attribution platforms.

Qualifications

• 3–5 years of experience in marketing analytics, growth analytics, or data science supporting mobile user acquisition.
• Advanced SQL skills, preferably with BigQuery.
• Strong experience with Tableau, Looker Studio, Mixpanel, or similar data visualization tools.
• Experience working with mobile attribution platforms, MMP data, SKAN, Firebase, and app store reporting.
• Ability to translate complex analysis into actionable business recommendations.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and quickly adapt to an established reporting environment.

Responsibilities

• Own recurring user acquisition reporting, including daily performance monitoring, weekly business reviews, budget pacing reports, and monthly executive reporting.
• Analyze campaign performance, media mix, channel efficiency, and optimization opportunities across channels, platforms, and geographies.
• Partner with User Acquisition and Finance teams to develop CPI forecasts, budget projections, and install forecasts.
• Conduct ad hoc analyses to support campaign and creative optimization, including statistical significance testing for key UA metrics.
• Maintain data integrity across attribution platforms, analytics tools, and reporting systems while troubleshooting discrepancies and dashboard issues.
• Build and enhance dashboards, reports, and data models using tools such as Tableau, Looker Studio, and Mixpanel.

Skills

SQL (BigQuery)

Data storytelling

Mobile UA analytics

Tableau / Looker Studio / Mixpanel

Problem solving

Tools

BigQuery

Job description

We're looking to hire a UA Data Analyst for a global toy and entertainment company. Join an innovative team building and growing mobile gaming experiences around some of the world's most recognized brands.

You'll join the Mobile Growth Marketing team to support user acquisition analytics, forecasting, reporting, and performance optimization for a portfolio of mobile games. This is a contract opportunity in El Segundo California (Hybrid)

UA Data Analyst Responsibilities:

• Own recurring user acquisition reporting, including daily performance monitoring, weekly business reviews, budget pacing reports, and monthly executive reporting.
• Analyze campaign performance, media mix, channel efficiency, and optimization opportunities across channels, platforms, and geographies.
• Partner with User Acquisition and Finance teams to develop CPI forecasts, budget projections, and install forecasts.
• Conduct ad hoc analyses to support campaign and creative optimization, including statistical significance testing for key UA metrics.
• Maintain data integrity across attribution platforms, analytics tools, and reporting systems while troubleshooting discrepancies and dashboard issues.
• Build and enhance dashboards, reports, and data models using tools such as Tableau, Looker Studio, and Mixpanel.

UA Data Analyst Qualifications:

• 3-5 years of experience in marketing analytics, growth analytics, or data science supporting mobile user acquisition.
• Advanced SQL skills, preferably with BigQuery.
• Strong experience with Tableau, Looker Studio, Mixpanel, or similar data visualization tools.
• Experience working with mobile attribution platforms, MMP data, SKAN, Firebase, and app store reporting.
• Ability to translate complex analysis into actionable business recommendations.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and quickly adapt to an established reporting environment.

Preferred Qualifications:

• Experience supporting mobile gaming or digital consumer products.
• Knowledge of hybrid monetization models (IAP + IAA).
• Python or R experience for statistical analysis and automation.
• Experience with A/B testing, geo-lift testing, or incrementality measurement.
• Experience reconciling data across multiple attribution sources and maintaining data taxonomy standards.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.