TV, Video, Audio, & Display Senior Specialist

Tinuiti; California; Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Healthcare benefits

401k match

Wellness programs

Parental leave

Learning & development

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., is seeking a Senior Specialist, TV, Video, Audio & Display (TVAD) to launch and optimize TV, video, audio, and display campaigns that grow new customers while maintaining efficiency. You will collaborate with Client Leadership, Analytics, Creative and channel teams to translate data into actionable optimizations.

The ideal candidate has 3–5+ years in TV/Display with strong analytics, GA4 experience, and proficient

Qualifications

• 3–5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations or 3–5+ years in analytical roles with media analytics exposure.
• • Comfortable with GA4 and platform analytics; able to turn data into clear next steps and simple forecasts.
• • Strong communication: clear writing and presenting; effective partner to broader team and weekly client calls.

Responsibilities

• Manage TV/Video/Display campaigns from build to launch and ongoing optimization.
• Monitor performance daily/weekly; produce recurring reports and simple A/B tests with predefined success criteria.
• Explain results and recommendations in plain language tied to client goals (reach, CAC/CPx, revenue/LTV).
• Collaborate with Client Leadership, Analytics/Econometrics, Creative and channel teams; document learnings for reuse.

Skills

TVAD campaign management

Media analytics

Data-driven optimization

Communication

Tools

GA4

SQL

Job description

Who we are: Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Specialist, TV, Video, Audio & Display (TVAD), you will launch and improve TV, video, audio, and display campaigns to grow new customers and revenue - while keeping efficiency on track. You’ll follow clear Tinuiti Way practices, turn performance and media learnings into next actions, and pilot small, safe innovations before wider rollout. You’ll partner closely with Client Leadership, Analytics/Econometrics, Creative, and channel teams (Search, Social, Commerce/Retail Media) in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key responsibilities

Client‑Centric Prepare accurate, on‑time updates and contribute to QBR inputs; explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV). Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential; trade‑offs. The Tinuiti Way Apply solid TVAD craft aligned with the Tinuiti Way (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi‑channel awareness Document simple “how‑to” guides others can reuse. Product‑Led Run small, safe pilots and monitor results before scaling. Use team‑shared Bliss Point signals (Always‑On Incrementality, Brand/Creative/Customer Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners. Data & Measurement‑Driven Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy. Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external stakeholders. Support data/ops quality with checklists Owner Mindset Manage a clear work queue; deliver on time Reduce rework and non‑converting spend (e.g., unmanaged frequency, low‑quality/IVT inventory, overlapping buys, tagging gaps).

Professional & Technical Qualifications

3–5+ years running TV/video/audio/display with hands‑on builds, launches, pacing, and optimizations; or 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure. Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts; SQL a plus. Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance. Strong communication: clear writing and presenting; effective partner to broader team and confident on weekly client calls with limited oversight.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We’re proud to offer above-industry standard work‑life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On‑demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

KPIs Growth: Contribute to qualified reach/new‑household acquisition and revenue/LTV from TVAD. Quality: Improve attention/viewability and brand safety; reduce unmanaged frequency and overlap. Innovation: Deliver small, safe TVAD innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings. Product/AI adoption: Pilot and adopt optimization features and Bliss Point‑guided moves with proven incremental impact. Efficiency (guardrail): Maintain or improve CAC/ROAS/CPx while growing profitable volume.

The hiring salary range for this role is $70,000 - $80,000 plus a discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt.