Tropicalist Brand Ambassador

The HEINEKEN Company; Miami (FL); Hybrid; USD 20,664 - 34,440; Part time

Benefits offered by this job

Mileage and parking reimbursement

Branded apparel and gear

Job summary

The HEINEKEN Company is seeking enthusiastic Brand Ambassadors for the La Tropical brand in Miami, Florida. This role involves representing the brand at various retail and community events, focusing on building brand awareness and loyalty through face-to-face sampling experiences. Candidates should excel in experiential marketing, be comfortable engaging diverse audiences, and preferably be bilingual in Spanish and English. Flexible working hours centered around evenings and weekends are part of the role, with opportunities for advancement into part-time or full-time positions.

Qualifications

• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling.
• Sales or marketing students/recent grads are a plus.
• TIPS or SafeServe Alcohol Certification is required.

Responsibilities

• Represent the La Tropical brand at various events and retails.
• Drive brand awareness and trial through face-to-face sampling.
• Report feedback and consumer reactions post-events.

Skills

Experiential marketing

Sales skills

Bilingual (Spanish/English)

Interpersonal skills

Communication skills

Job description

Main Responsibilities

• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
• Educate consumers on La Tropical’s brand story, products, and unique Miami roots
• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
• Set up and tear down branded displays and promotional materials at events
• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
• Communicate real-time execution updates and consumer feedback

Goals For The Role

• Drive brand awareness and trial through face‑to‑face sampling experiences
• Support sales efforts by increasing velocity and repeat purchases
• Build local brand loyalty and enhance visibility in key markets
• Provide market insights and feedback to the brand team

Work Locations/Events

• Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
• On‑premise accounts (bars, restaurants, lounges)
• Large‑scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
• Community events and cultural celebrations

Feedback Reporting

• Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
• Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post‑activation

Work Style

• Primarily independent, with occasional team activations alongside other ambassadors or sales reps

Requirements & Profile

• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
• Sales or marketing students/recent grads are a plus
• Bilingual (Spanish/English) preferred, given the South Florida market

Soft Skills / Personality Traits

• Outgoing, confident, and charismatic
• Comfortable approaching and engaging with diverse groups of people
• Reliable, punctual, and professional
• Strong communication and interpersonal skills
• Passionate about craft beer and Latin culture

Required Certifications / Licenses

• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
• Valid Driver’s License and access to reliable transportation

Typical Working Hours

• Primarily Evenings and Weekends (Thursday–Sunday activations)
• Some weekday evening events or retail tastings (4–8 PM range)
• Shifts typically 3–5 hours depending on activation

Travel/Event Reimbursement

• Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation

Growth Opportunities

• High‑performing ambassadors may be considered for part‑time field marketing, sales support roles, or full‑time opportunities with La Tropical or Heineken USA

Company Products & Gear

• Branded apparel and gear provided for activations (shirts, hats, etc.)
• Samples provided for events but not for personal use

What Makes This Role Unique

• Represent one of Miami’s fastest‑growing craft beer brands backed by Heineken USA
• Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life
• Flexible hours and a fun, fast‑paced environment centered around community, culture, and craft beer