Travel Social Media Lead

Global Rescue; Manchester (NH); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Global Rescue, the worlds leading travel risk management group, seeks a Social Media Manager to steer strategy and hands-on execution across major platforms. You will craft engaging posts, manage calendars, and engage with the travel community, pushing brand awareness and conversions.

The role demands strong writing, data-driven decision making, and the ability to navigate a fast-paced, hybrid team environment. Salary is based on experience with bonus and benefits.

Qualifications

• Experience leading social media strategy for a company of similar size.
• Ability to write sharp, accurate, engaging copy for posts.
• Familiarity with major platforms as both user and brand participant.
• Personal travel experience and interest in travel community.
• Excellent organization and project-management skills.
• Data-driven mindset with experience using analytics to set goals and measure results.
• Ability to adapt voice to brand and maintain consistency.

Responsibilities

• Set and evolve Global Rescue’s social media strategy, translating business and brand priorities into clear channel plans, content themes, publishing cadences, and measurable goals.
• Own hands-on content development and publishing across Facebook, Instagram, LinkedIn, X, TikTok, and emerging platforms, from campaign concepts and editorial calendars to concise, platform-native copy and individual real-time posts.
• Engage actively with the travel community, identifying opportunities to insert Global Rescue into relevant conversations about travel, safety, security, and preparedness.
• Build and manage a disciplined social content calendar, coordinate inputs and approvals, anticipate upcoming needs, and move work forward proactively.
• Partner with the content creation team to adapt existing material for social channels and identify opportunities for new, timely, platform-appropriate content.
• Manage Global Rescue’s social reputation, including monitoring conversations and sentiment, responding thoughtfully to comments, promoting positive reviews, and escalating issues when appropriate.
• Use performance data to evaluate content, channels, audiences, and campaigns; clearly report what is working, what is not, and what should change next.
• Plan, execute, test, and optimize organic and paid social initiatives that support awareness and conversion among consumers, partners, and enterprises.
• Monitor platform changes, audience behaviors, and emerging formats, and recommend practical opportunities to test new capabilities or expand into new channels.
• Support selected influencer relationships when they align with broader social and business goals.
• Provide general marketing support to the team and assist with other projects as needed.

Skills

Social media strategy

Copywriting

Platform analytics

Community engagement

Project management

Content development

Social analytics tools

Tools

Social analytics tools

Job description

Global Rescue, the worlds leading travel risk management group, seeks a Social Media Manager to steer strategy and hands-on execution across major platforms. You will craft engaging posts, manage calendars, and engage with the travel community, pushing brand awareness and conversions.

The role demands strong writing, data-driven decision making, and the ability to navigate a fast-paced, hybrid team environment. Salary is based on experience with bonus and benefits.