Travel & Lifestyle PR Account Executive

Eleven Six PR; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

25 paid holidays

Retirement contributions matching

Professional development

Team bonding

Job summary

Eleven Six PR, a NYC-based travel, hospitality and lifestyle PR and social media agency, seeks an Account Executive with a passion for travel and lifestyle. The role involves owning day-to-day account work, developing media relationships, and supporting senior staff while mentoring interns and coordinators.

The ideal candidate has 1-3 years of PR experience, strong writing skills, and a proven ability to secure coverage in travel and lifestyle outlets.

Qualifications

• 1-3 years of public relations experience, preferably within travel, hospitality, lifestyle, food and/or wellness.
• Strong media relations experience with demonstrated ability to proactively and reactively pitch and secure meaningful coverage.
• Existing media contacts and ability to continually identify and build relationships with new journalists, editors and influencers.
• Excellent writing and editing skills with strong attention to grammar, spelling and punctuation.
• Strong knowledge of the travel, lifestyle, food and wellness media and influencer landscapes.
• Social media and influencer relations experience.
• Creative ideation, brainstorming and trendspotting skills.
• Strong communication, organization and time-management skills with the ability to manage multiple priorities and deadlines.
• Self-motivated, proactive and comfortable working in a fast-paced agency environment.
• Professional and confident when communicating with clients, media, influencers and industry partners.
• Experience with tools including Microsoft Office, GoogleDrive, Canva, PodPitch, AI platforms, Cision, Muck Rack, PR Newswire and related PR/social media platforms.

Responsibilities

• Support the day-to-day organization and execution of assigned client accounts.
• Execute proactive and reactive media relations, including developing story angles, drafting pitches, pitching media and following up on opportunities.
• Monitor daily media lead requests and identify relevant opportunities for clients.
• Liaise directly with journalists, editors and influencers on behalf of clients.
• Draft and edit press materials including pitches, media alerts, press releases, bios, fact sheets, backgrounders and media appointments.
• Support ongoing brainstorming and trendspotting to identify timely and creative opportunities for clients.
• Assist with the planning and fulfillment of press trips, desksides, media appointments and other media experiences.
• Participate in client meetings and conference calls, including preparation, contribution, note-taking and follow-up.
• Maintain regular day-to-day client communication via email and phone under the direction of senior account leads.
• Support influencer relations and digital initiatives as needed.
• Research and identify relevant industry awards and assist with award submissions.
• Support client events, industry events and media-facing activations.
• Contribute to new business efforts including research, brainstorming, creative ideation and proposal development.
• Stay current on relevant magazines, newspapers, digital publications, newsletters, blogs, television, social media and broader cultural/media trends.
• Oversee and provide direction to Account Coordinators and interns on assigned account tasks.
• Review junior team work as appropriate and help ensure assignments and deadlines are completed accurately.
• Attend client and industry events; actively build relationships with media and industry contacts.
• Travel domestically and internationally as required for client work, including occasional overnight and weekend travel.
• Be available for occasional work outside of standard business hours based on client and agency needs.

Skills

PR experience

Media relations

Media contacts

Writing & editing

Travel media knowledge

Social media relations

Creative ideation

Organization & time management

Client communications

Tech tools proficiency

Tools

Microsoft Office

Google Drive

Canva

PodPitch

AI platforms

Cision

Muck Rack

PR Newswire

Job description

Eleven Six PR, a NYC-based travel, hospitality and lifestyle PR and social media agency, seeks an Account Executive with a passion for travel and lifestyle. The role involves owning day-to-day account work, developing media relationships, and supporting senior staff while mentoring interns and coordinators.

The ideal candidate has 1-3 years of PR experience, strong writing skills, and a proven ability to secure coverage in travel and lifestyle outlets.