Transactions Special Projects BD & Marketing Manager

DLA Piper; New York (NY); Hybrid; USD 129,808 - 197,799; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Relocation benefits

Job summary

DLA Piper is seeking a Transactions Special Projects BD & Marketing Manager to support enterprise‑wide marketing and business development initiatives across practices, sectors, and geographies. You will provide embedded support to practice and sector groups and assist teams managing high volumes of BD activity.

The role requires six years of marketing or BD experience in professional services, strong communication, and the ability to lead cross‑functional projects while championing AI tools to

Qualifications

• Bachelor’s Degree in Marketing, communications, business, or a related field.
• Six years of marketing or business development experience in a professional services environment.
• Strong communication and executive presence; ability to engage with senior lawyers and firm leadership.

Responsibilities

• Serve as a flexible, embedded resource supporting practice and sector groups.
• Collaborate with partners and BD leadership to maintain momentum on strategic initiatives.
• Lead and support cross‑practice and cross‑sector projects with internal teams.
• Assist in developing and executing client‑centric, data‑informed programs and campaigns.
• Provide hands‑on support for pitch and introductory materials across Transactions groups.

Skills

Marketing strategy

Business development

CRM systems

Communication

Project management

Client targeting

Education

Bachelor's Degree in Marketing, communications, business, or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

CRM software

Job description

Summary

The Transactions Special Projects BD & Marketing Manager works in collaboration with and in support of the firm’s strategic initiatives. In the Business Development and Marketing team, this role supports enterprise-wide marketing and business development initiatives that span practices, sectors, and geographies, including seamless coverage for marketing professionals on extended leave or during transitions and assisting teams managing high volumes of BD activity.

Location

This position can be based in New York, Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington and offers a hybrid work schedule.

Responsibilities

• Serve as a flexible, embedded resource supporting practice and sector groups when primary BD support is unavailable or additional executional bandwidth is needed.
• Collaborate with partners and BD leadership to maintain momentum on strategic business development initiatives, including client targeting, opportunity tracking, experience management, enhancing opportunity and experience tracking processes, and post-event/client follow‑up.
• Work with the Transactions BD & Marketing team to identify priority gaps, triage coverage needs, and advance firm‑wide growth initiatives.
• Lead and support cross‑practice and cross‑sector projects that require coordination across multiple internal teams in alignment with client needs.
• Assist in developing and executing client‑centric, data‑informed programs and campaigns that contribute to cross‑selling and relationship expansion.
• Collaborate with practice, sector, and global BD & Marketing teams to ensure consistent delivery of the firm’s value proposition across client interactions.
• Maintain fluency in key BD systems and tools, helping teams execute high‑quality outputs with minimal ramp‑up time.
• Champion the adoption of AI tools and innovative technologies to streamline BD processes and enhance deliverables, including developing team‑specific AI solutions and conducting training to drive team‑wide usage.
• Provide coverage for critical internal and external events, league tables, directory and award submissions, and firm‑wide visibility initiatives.
• Provide hands‑on support for pitch and introductory materials across the Transactions practice groups, ensuring on‑time, high‑quality deliverables, especially during periods of peak demand.
• Other duties and special projects as assigned to support BD continuity and client development execution.

Desired Skills

The ideal candidate brings proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. They demonstrate agility, strategic thinking, strong execution skills, and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. The individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure. They possess strong executive presence, are comfortable engaging with senior lawyers and firm leadership, and have exceptional written and verbal communication skills. The role requires a collaborative, team‑oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Proficiency in Microsoft Word, Excel, and PowerPoint is required; experience with CRM and experience management platforms is a plus. A growth mindset, intellectual curiosity, and a commitment to continuous improvement are essential.

Minimum Education

• Bachelor’s Degree in Marketing, communications, business, or a related field.

Minimum Years of Experience

• Six years of marketing or business development experience in a professional services environment.

Essential Job Expectations

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as working at a computer for extended periods, participating in virtual conference calls, and attending meetings as needed.
• Ability to work under pressure and manage competing demands in a fast‑paced environment.
• Perform all other duties, tasks, or projects as assigned.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. The work involves sitting most of the time, with walking and standing required only occasionally.

Work Environment

The position may have a hybrid work arrangement comprising remote and in‑office work, with the details determined in coordination with the hiring manager and possibly modified in the future.

Compensation and Benefits

The firm’s expected hiring range for this position is $129,808 – $197,799 per year, depending on geographic location. Compensation depends on experience, skills, education, and overall qualifications. Benefits include medical, dental, vision insurance and a 401(k) plan. Relocation benefits, if any, are provided only where required at the firm’s direction and in accordance with applicable policy and law.

Equal Opportunity Employer Statement

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.