Trade Marketing Associate | Southeast

Stateside Brands; Charlotte (NC); On-site; USD 80,000 - 100,000; Full time

Job summary

Stateside Brands in Charlotte, NC seeks a proactive Trade Marketing Associate to develop and execute localized annual sales and marketing plans. You will collaborate with leadership, marketing, and sales to drive distributor and retailer programs, events, and in-store activations that elevate brand visibility.

This field-based role covers NC and VA, requiring travel and hands-on execution of promotions, product sampling, and market analysis to fuel growth across on-premise and off-premise

Qualifications

• Bachelor’s degree or equivalent in marketing, business, or related field.
• Experience in trade or field marketing in the alcoholic beverage industry.
• Knowledge of regulatory environments and marketing compliance.
• Experience in both off-premise and on-premise channels.

Responsibilities

• Manage planning calendars for each brand and ensure timely execution.
• Collaborate with Leadership, Marketing, and Sales to support distributor and retail orders across channels.
• Be present at key customer locations and events to oversee sampling and engagement.
• Work with local sales to execute national programs at market level and adjust regionally.
• Identify promotional opportunities aligned with brand and sales goals.
• Develop consumer promotions for in-store use to boost engagement.
• Support regional sports partnerships and events with timely activations.
• Monitor sales metrics and share insights with HQ; assist with budget tracking.

Skills

Cross-functional collaboration

Excellent communication

Travel flexibility

Project management

Education

Bachelor's degree in marketing or related field

Master’s degree in business/marketing

Tools

Microsoft Office Suite

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Trade Marketing Associate | Southeast

Marketing Charlotte, NC, US

Salary Range: $80,000.00 To $100,000.00 Annually

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages –Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks,andStateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

Stateside Brands is seeking a proactive and dynamic Trade Marketing Associate , a key team member contributing to the development, planning, and execution of localized markets’ annual sales and marketing plans. This role is central to our mission, driving the development and execution of key marketing strategies that elevate consumer experiences and deepen brand engagement. You'll execute the assigned geography’s marketing initiatives across various channels, harnessing creativity, and strategic insight to enhance visibility and drive market growth.

The Trade Marketing Associate supports solicitation by developing and implementing in-store and distributor marketing programs that promote product sales through advertising, promotional displays, and sales-supporting initiatives.

This position is field based in either North Carolina or Virginia.

Key Responsibilities

• Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines.
• Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off- premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA.
• Be present at key customer locations and events to oversee and execute sampling, product demonstrations, and consumer engagement initiatives, ensuring high-quality activation and meaningful consumer interaction.
• Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence.
• Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
• Develop consumer promotions for in-store use that enhance product engagement and boost sales.
• Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events.
• Assist in the management of our regional sports partnerships.
• Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ.
• Support the HQ finance team in tracking local budgets and ensure all locations, invoices, billbacks, coops, and budgets are maintained with diligence.
• Actively participate in identifying new business opportunities and enhancing sales pitches, including product pricing and portfolio management.
• Attend GSM meetings.
• Provide free promotional materials, displays, and merchandising guidance to retailers to enhance product visibility.
• Willingness to travel regionally, including overnight travel as needed, to support and execute customer events, sampling initiatives, product demonstrations, and other consumer engagement activations.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 2+ years of experience in a trade or field marketing role in the alcoholic beverage industry.
• General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
• Experience in both off- Premise and on-Premise channels, with a solid grasp of the differing channels.
• Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners.
• Exceptional ability to work both independently and as part of a team.
• Excellent communication skills and the ability to prioritize effectively.
• Availability to travel as required (estimated 25%).

Preferred Qualifications

• Master’s degree in business, marketing, or a related field.
• Experience in the spirits or beverage industry.
• Strong project management, communication, and organizational skills.
• Advanced proficiency in Microsoft Office
• Military experience is a plus.

Compensation

• Estimated Base Salary Range: $80,000-$100,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.