Trade Marketing Associate Manager

Spectrum Brands; Bentonville (AR); On-site; USD 50,000 - 70,000; Full time

Job summary

Spectrum Brands in the United States seeks a Trade Marketing Manager to develop and execute trade marketing strategies that boost brand visibility and sales across retail channels. You will collaborate with Sales, Marketing, and Category teams to align with business objectives, create retailer communications, and drive broker management across multiple channels.

You will own integrated calendars, ROI analyses, and cross‑functional project leadership, delivering timely, data‑driven insights to

Qualifications

• Bachelor’s degree in marketing, business, or related field required.
• 2–4 years of experience in trade marketing, sales, or brand management.
• Strong analytical and project management skills.
• Excellent communication and collaboration abilities.
• Experience in CPG/retail/consumer goods environments.
• Exposure to retailer execution, promotions, or go‑to‑market planning.
• Cross‑functional collaboration with Sales and Marketing teams.

Responsibilities

• Assist in planning and implementing trade marketing programs and promotions.
• Create and combine Product Line Review materials and ensure timely delivery to retail partners.
• Create and manage Integrated Commercial Calendars to align business needs and stakeholders.
• Collaborate with cross‑functional teams to execute channel‑specific initiatives and deliver them to retailers and end consumers.
• Monitor trade spending and ensure compliance with budget guidelines; create promotional planning guidelines and individual trade plans by retail channel.
• Identify ROI for trade events and create profitable promotional plans.
• Create and distribute trade‑related reports on business performance and provide actionable insights.
• Lead cross‑functional workstreams for both trade initiatives and retailers.
• Manage timelines, deliverables, and stakeholder relationships for multiple concurrent projects.

Skills

Strong analytical skills

Project management

Communication skills

Collaboration abilities

Microsoft 365 suite

Organization and attention to detail

Self-starter / independent work

Multitasking

Sense of urgency

Education

Bachelor’s degree in marketing, Business, or related field

Tools

Microsoft 365 suite

Job description

Division Information

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top‑notch quality to consumers with our well‑recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

Job Summary

The Trade Marketing Manager supports the development and execution of trade marketing strategies to drive brand visibility and sales performance across retail and distribution channels. This role collaborates closely with Sales, Marketing, and Category teams to ensure alignment with overall business objectives. The role will own the creation of retailer communication materials, present them directly to our retail partners, drive broker management and engagement across multiple sales channels, and partner with our sales team to deliver new item innovation and other commercial objectives.

Primary Duties & Responsibilities

• Assist in planning and implementing trade marketing programs and promotions.
• Create and combine Product Line Review materials and ensure timely delivery to retail partners.
• Create and manage Integrated Commercial Calendars to align business needs and stakeholders.
• Collaborate with cross‑functional teams to execute channel‑specific initiatives and deliver them to retailers and ultimately our end consumers.
• Monitor trade spending and ensure compliance with budget guidelines; create promotional planning guidelines and individual trade plans by retail channel.
• Identify ROI for trade events and create profitable promotional plans.
• Create and distribute trade‑related reports on business performance and provide actionable insights.
• Lead cross‑functional workstreams for both trade initiatives and retailers.
• Manage timelines, deliverables, and stakeholder relationships for multiple concurrent projects.

Education and Experience Profile

• Bachelor’s degree in marketing, Business, or related field.
• 2–4 years of experience in trade marketing, sales, or brand management.
• Strong analytical and project management skills.
• Excellent communication and collaboration abilities.
• Experience supporting CPG, retail, or consumer goods environments.
• Exposure to retailer execution, promotions, or go‑to‑market planning.
• Experience working cross‑functionally with Sales and Marketing teams.

Required Skills

• Strong analytical and project management skills.
• Excellent communication and collaboration abilities.
• Efficient in Microsoft 365 (Excel, PowerPoint, Word).
• High level of organizational skills and attention to detail.
• Ability to work independently and be a self‑starter within a team setting.
• Demonstrated ability to handle multiple tasks and assignments simultaneously.
• Clear sense of urgency.

Work Environment

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.