Trade Activation Associate

Curaleaf; City of Albany (NY); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Competitive Pay

Benefits

Parental Leave

Job summary

Curaleaf is a leading cannabis company with brands including Curaleaf, Select, and Grassroots. The Trade Activation Associate will drive in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business, serving as the frontline link between Curaleaf, dispensaries, and shoppers to ensure consistent brand representation at retail.

The role focuses on trade marketing programs, dispensary staff education, market audits, and opportunities to improve in-store execution,

Qualifications

• 1+ years of experience in cannabis, beverage alcohol, field marketing or retail activation.
• Strong communication and relationship-building skills.
• Willingness to travel extensively.
• Ability to work independently in a field-based role.
• Detail-oriented with strong execution standards.
• Comfortable working in fast-paced, evolving environments.

Responsibilities

• Support in-store sell-through programs and promotional execution.
• Onboard new accounts and launch execution.
• Execute visual merchandising and activation standards.
• Audit menu accuracy and digital presence.
• Drive consumer activation through events and demos.
• Support trade shows, buyer events, and retailer engagement.
• Collaborate with sales and market leadership, submit field reports.

Skills

Cannabis field marketing

Retail activation

Communication

Independent work

Attention to detail

Adaptability

Flexible schedule

Travel readiness

Tools

Microsoft Office

Mobile tools

Reporting platforms

Job description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Type: Full-Time, Field-Based

Location: Albany/Hudson Valley

Schedule: Tuesday – Saturday

The candidate must have reliable transportation and the ability to travel throughout their

assigned territory up to 100% of the time.

Who You Are

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

What You’ll Do

Sell-Through Support

• Support in-store sell-through programs and promotional execution
• Identify opportunities to improve visibility, conversion, and shopper engagement
• Provide market feedback and execution insights to sales and trade marketing teams

Account Education

• Support new account onboarding and launch execution
• Deliver brand and product education to dispensary staff
• Ensure merchandising and activation standards are established from day one

In-Store Execution

• Execute visual merchandising and in-store activation standards
• Support premium programming and key market initiatives

Menu & Digital Excellence

• Conduct menu accuracy and digital presence audits
• Support execution of digital merchandising and promotional visibility
• Identify opportunities to improve online shopper experience and conversion

Consumer Activation

• Execute pop-ups, demos, and local consumer events
• Support community activations and market engagement opportunities
• Drive brand visibility and shopper interaction in market

Trade & Events

• Support trade shows, buyer events, and retailer engagement activities
• Assist with market event execution and branded experiences
• Manage field distribution of approved activation materials and swag

Cross-Functional Partnership

• Partner closely with Account Executives and market leadership to support territory priorities and business objectives
• Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence
• Maintain a consistent and professional brand presence across all market activities

What You’ll Bring

• 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
• Strong communication and relationship-building skills
• Ability to work independently in a highly field-based role
• Strong attention to detail and execution standards
• Comfortable working in fast-paced, evolving environments
• Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
• Flexible schedule including evenings, weekends, and holidays as business needs require
• Reliable transportation and willingness to travel extensively throughout the market

Even Better If You Have

• Experience in trade marketing, retail merchandising or field activation
• Experience working directly with dispensaries or retail accounts
• Familiarity with visual merchandising and in-store execution standards
• Experience supporting events, activations, or community engagement programs

New York Hiring Range

$50,000 - $55,000 USD

What We Offer:

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision:

To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.