Tourism Program Manager

MOHAVE COUNTY HUMAN RESOURCES; Kingman (AZ); On-site; USD 45,000 - 49,000; Full time

Benefits offered by this job

PTO & Holidays

ASRS Retirement

Wellness program

Gym stipend

Job summary

Mohave County Destination Development and Parks is seeking a Tourism Program Manager to coordinate tourism programs, marketing activities, events, partnerships, visitor information, and promotional initiatives for Mohave County Parks.

You will develop compelling content for websites, social media, newsletters, brochures, calendars, and other communications, build regional partnerships, and travel throughout the county for events and familiarization tours.

Qualifications

• Bachelor's degree in tourism, hospitality, marketing, communications, recreation, public administration, business administration, or a related field
• Two years of experience in tourism, hospitality, marketing, communications, recreation, event coordination, public relations, or a related field
• OR An equivalent combination of education and experience may be considered

Responsibilities

• Coordinates tourism programs, projects, events, promotional activities, and special initiatives.
• Assists with implementation of the County's tourism marketing and promotional plan.
• Develops and maintains tourism-related content for websites, social media, newsletters, brochures, calendars, and other communication platforms.
• Coordinates the preparation and distribution of visitor information and promotional materials.
• Assists with planning and coordinating tourism events, conferences, trade shows, familiarization tours, and promotional activities.
• Maintains relationships and regular communication with tourism industry partners.
• Responds to inquiries from visitors, businesses, and other stakeholders.
• Assists with procurement of promotional materials, advertising, printing, photography, and design, and other tourism services.

Skills

Marketing & communications

Tourism knowledge

Event planning

Budgeting & finance

Digital marketing

Public relations

Data analysis

Partnership development

Education

Bachelor's degree or 2 years experience in related field

Two years of tourism/hospitality/marketing experience

Job description

Mohave County Destination Development and Parks department is looking to fill the position ofTourism Program Manager.

About the position:

Under general direction of the department head, coordinates and supports tourism programs, marketing activities, events, partnerships, visitor information, and promotional initiatives for Mohave County Parks. Assists with the development and implementation of tourism programs designed to increase awareness of Mohave County's recreational assets, attractions, events, and destinations.

The position works closely with tourism businesses, community organizations, County departments, municipalities, chambers of commerce, and other partners to coordinate tourism-related activities and provide accurate and timely information to visitors and stakeholders.

The primary function of this position will be to construct and create destination awareness through strategic marketing opportunities for Mohave County.

• Work environment is both office and field: working in the field meeting with County Tourism Initiatives and working in the office to highlight aspects of our County through digital and print marketing material.
• Conduct meetings and build relationships with regional partners.
• Working hours and Monday through Friday and possibly during weekend events, holidays, and after hours.
• This role will require daily travel throughout Mohave County as well as attendance to annual conferences that help build knowledge and growth within Mohave County Tourism.

Compensation

Range 22/Steps 1-4 ($32.73 - $35.76)

• Must pass pre-employment background screening.
• Must pass pre-employment drug screening.
• Must obtain an Arizona driver's license by date of hire and maintain it throughout employment. Final job offer will be contingent upon a satisfactory 5-year Arizona Motor Vehicle Report.

Proud to Offer:

Paid Time Off (PTO):

• 11 Paid Holidays.
• End of Year PTO Buyback (optional).

Retirement Benefits:

• Enrollment in Arizona State Retirement System (ASRS).
  • Contribution rate of 11.98% with 100% Employer Match starting on first day.
• Deferred Compensations Programs (optional)

Comprehensive Wellness Program:

• Low-cost, high-value health care plans for you and your family that include Medical, Dental, Vision.
• 24/7 Virtual Care including Onsite Health Screening Events
• Marketplace Discounts
• Onsite Gyms or Gym Membership Stipend
• Employee Assistance Program
• Employee Wellness Program
• Basic Life, Supplemental Life/AD&D Insurances with additional voluntary benefits include Accident, Critical Illness, and Hospital Indemnity Plans.
• Health Savings Account (HSA) or Flexible Spending Accounts (FSA-includes Dependent Care).

• Coordinates tourism programs, projects, events, promotional activities, and special initiatives.
• Assists with implementation of the County's tourism marketing and promotional plan.
• Develops and maintains tourism-related content for websites, social media, newsletters, brochures, calendars, and other communication platforms.
• Coordinates the preparation and distribution of visitor information and promotional materials.
• Assists with planning and coordinating tourism events, conferences, trade shows, familiarization tours, and promotional activities.
• Maintains relationships and regular communication with tourism industry partners.
• Responds to inquiries from visitors, businesses, community organizations, and other stakeholders.
• Assists tourism partners with obtaining and providing County tourism information and resources.
• Collects tourism data, statistics, photographs, visitor information, and other materials for promotional and reporting purposes.
• Assists with monitoring website and social media activities and prepares basic performance reports.
• Coordinates updates to tourism calendars, directories, maps, brochures, and other visitor resources.
• Assists with procurement of promotional materials, advertising, printing, photography, graphic design, and other tourism services.
• Assists with administration and tracking of tourism contracts, sponsorships, invoices, and expenditures.
• Maintains organized records related to tourism programs, partnerships, events, marketing activities, and expenditures.
• Assists with grant applications, grant reporting, and documentation.
• Coordinates with County communications and other departments to ensure tourism messaging is accurate and consistent.
• Represents the County at community events, tourism meetings, conferences, and promotional activities as assigned.
• Assists with research regarding tourism trends, visitor preferences, competing destinations, and emerging tourism opportunities.
• Provides administrative and logistical support to the Tourism Supervisor.

• Bachelor's degree from an accredited college or university in tourism, hospitality, marketing, communications, recreation, public administration, business administration, or a related field; or
• Two years of experience in tourism, hospitality, marketing, communications, recreation, event coordination, public relations, or a related field.
• OR An equivalent combination of education and experience sufficient to successfully perform the essential duties of the position may be considered.

Knowledge of:

• Principles and practices of tourism, destination marketing, and destination development. Tourism industry trends, visitor demographics, travel patterns, and emerging tourism opportunities.
• Marketing, advertising, public relations, communications, and brand development.
• Digital marketing, social media, website management, and online promotional strategies.
• Economic development principles and the relationship between tourism, visitor spending, and local economic activity.
• Tourism-related programs, funding opportunities, grants, sponsorships, and partnership development.
• Event planning, promotion, and community engagement.
• Budget development, expenditure monitoring, procurement, and contract administration.
• Public-sector policies, procedures, and administrative practices.
• Research methods, data collection, performance measurement, and tourism analytics.
• Mohave County's parks, recreational opportunities, attractions, communities, and tourism assets.
• Federal, state, and regional tourism organizations and resources, including applicable Arizona tourism programs.
• Principles of customer service and visitor information services.

Skill in:

• Developing and implementing tourism programs, marketing plans, and destination development initiatives.
• Building and maintaining effective relationships with businesses, tourism organizations, community groups, municipalities, chambers of commerce, and governmental agencies.
• Developing and managing tourism partnerships and collaborative initiatives.
• Preparing and managing program budgets and monitoring expenditures.
• Researching, identifying, and pursuing grants, sponsorships, and other funding opportunities.
• Developing effective marketing, promotional, and public relations campaigns.
• Creating and coordinating digital content, social media, websites, publications, and other promotional materials.
• Collecting, analyzing, and presenting tourism and program performance data.
• Planning and coordinating events, conferences, trade shows, promotional activities, and stakeholder meetings.
• Preparing professional reports, presentations, proposals, correspondence, and recommendations.
• Negotiating and administering contracts, sponsorships, and partnership agreements.
• Using Microsoft Office and other technology and software applications applicable to tourism, marketing, communications, and data analysis.
• Communicating complex information clearly to diverse audiences.

Ability to:

• Plan, organize, coordinate, and manage multiple tourism programs, projects, and priorities simultaneously.
• Develop and implement strategic tourism initiatives that support County goals and increase visitation and economic activity.
• Lead and motivate staff while establishing clear expectations, accountability, and performance standards.
• Exercise independent judgment and make sound recommendations within established policies and procedures.
• Establish and maintain effective working relationships with elected officials, County leadership, employees, businesses, tourism partners, community organizations, government agencies, and the public.
• Represent Mohave County professionally at public meetings, industry events, conferences, trade shows, and community functions.
• Evaluate tourism opportunities and make recommendations based on data, market conditions, available resources, and community needs.
• Manage sensitive or competing stakeholder interests while maintaining productive partnerships.
• Develop creative and effective approaches to promoting Mohave County as a tourism destination.
• Work independently while keeping County leadership informed of significant issues, opportunities, and risks.
• Meet deadlines and effectively manage changing priorities.
• Communicate effectively, both orally and in writing, with a wide range of audiences.
• Make presentations to elected officials, community groups, professional organizations, businesses, and the public.
• Maintain confidentiality and exercise discretion when handling sensitive County, business, financial, or stakeholder information.
• Work collaboratively across County departments and with external partners to accomplish shared objectives.