Tools & Equipment Technical Sales Specialist

Genuine Parts Company; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Genuine Parts Company is seeking a Tools & Equipment Technical Sales Specialist to drive sales through NAPA stores and end-user accounts within a defined territory. The role emphasizes market share growth, program implementation, and proactive account management.

You will build relationships, convey product knowledge, and coordinate with store and distribution teams to deliver solutions while traveling up to 75% of the time. A business-focused background and CRM proficiency are required.

Qualifications

• Bachelor’s degree in business, Marketing, or related field; advanced degree preferred.
• Sales management experience in automotive aftermarket or tools.
• Proven track record of meeting or exceeding sales goals.
• Strong leadership and communication skills.
• Ability to think strategically and execute tactically.

Responsibilities

• Cultivate customer relationships and expand business with end users and stores.
• Identify and address customer concerns through discovery and structured problem solving.
• Convey product information effectively and manage time within territory.
• Travel up to 75% and coordinate with store decision makers.
• Collaborate with distribution center teams to provide solutions.

Skills

Sales leadership

Communication

Negotiation

Strategic thinking

CRM experience

Team collaboration

Education

Bachelor’s degree in business, Marketing, or related field

Advanced degree or relevant certifications

Tools

CRM software

Sales analytics tools

Job description

Tools & Equipment Technical Sales Specialist

Job Summary

The Tools and Equipment Technical Sales Specialist is responsible for generating and increasing Tools and Equipment sales through NAPA stores and the end user accounts they service. This customer facing role focuses on coordinating and implementing market share-driving products and programs as the street level within a defined sales territory.

Position Performance Measures:

• Achievement of sales targets and revenue goals for Tools and Equipment
• End user dealer calls
• Program implementation
• Lead generation
• Sales lead conversion

Responsibilities

• Customer relationship responsibilities
• Problem solving by identifying and addressing customer concerns through discovery and a methodical approach
• Effectively convey product information
• Effectively manage time within assigned territory and setting sales priorities based on product knowledge and customer relationships
• Demonstrate passion for the product, industry, and the sales process
• Flexibility in processes being able to adjust your approach based on customer preference and market conditions
• Maintain strong relationships and consistent communication to promote product and services
• Work closely with store decision makers to expand business volume by identifying and converting sales opportunities
• Identify customer needs and collaborate with local store and distribution center teams to provide solutions to those needs
• Coordinate with NAPA T & E account support specialists for order entry, tracking, confirmation of purchase orders, and billings adjustments
• Leverage team knowledge of peers and suppliers to advance personal knowledge
• Identify areas of opportunity and advise management accordingly
• Maintain and advance understanding of product offerings, education, programs, warranties, and rebates
• Communicate regularly with managers, vendors, and colleagues with pertinent information regarding sales, service, or challenges
• Perform periodic account reviews to update management on key progress indicators
• Any other duties assigned by director supervisor

Qualifications

• Bachelor’s degree in business, Marketing, or related field; advanced degree or relevant certifications are preferred
• Sales management experience, preferably within the automotive aftermarket or tools and equipment industry
• Proven track record of meeting or exceeding sales goals
• Strong leadership skills
• Excellent communication, negotiation, and interpersonal skills
• Ability to think strategically and execute tactically in a fast-paced environment
• Proficient with CRM and sales analytics tools

Preferred Qualifications

• Advanced degrees or professional certifications related to sales or management
• Experience managing geographically dispersed sales teams
• Deep knowledge of automotive tools and equipment market

Leadership

• Embodies the following values: serve, perform, influence, respect, innovate, team.
• Effectively communicates by motivating and inspiring others through clear and proactive communication.
• Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
• Makes balanced decisions and thinks strategically by being a forward thinker.

Physical Demands / Working Environment

• Typical workday conducted in office and customer site environments.
• Ability to travel up to 75% of the time.
• Be able to sit or stand for up to 9 hours/day.
• Exposed to vibrations and dust, with noise level at moderate to low decibels.
• Must be able to lift up to 50 pounds at times.
• Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC’s policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.