Timberland: Director, Retail Marketing

VFCorporation; New York (NY); On-site; USD 174,000 - 218,000; Full time

Job summary

Timberland in New York is seeking a Director of Retail Marketing to elevate the consumer journey and drive cohesive brand expression across all DTC and brick‑and‑mortar environments. Reporting to the CMO, you will lead strategy and execution of retail marketing initiatives that enhance store performance and immersive experiences.

The role requires 10+ years in progressive marketing roles and at least 5 years in management, with strong skills in storytelling, analytics, segmentation, and

Qualifications

• 10+ years of progressive experience in marketing and a minimum of 5+ years in management.
• Retail marketing leadership experience with capability to drive DTC and in-store activation.

Responsibilities

• Lead development and execution of seasonal retail marketing strategies across in-store and partner environments.
• Collaborate with merchandising and visual merchandising to translate concepts into compelling in-store storytelling and product presentation.
• Drive DTC consumer experiences that reflect brand standards and elevate the customer journey.
• Develop and implement go-to-market processes for retail with clear cross-functional direction.
• Oversee budgeting and in-season management of retail marketing investments and materials.
• Track store performance insights and adjust strategies to improve traffic and conversion.

Skills

Retail marketing

Product marketing

Analytics

Segmentation

Storytelling

Budgeting

Communication

Office software

Tools

PowerPoint

Excel

Outlook

Job description

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Director, Retail Marketing (Timberland)

What will you do?

A day in the life of a Director, Retail Marketing at Timberland looks a little like this.

You will be responsible for elevating the consumer journey and driving cohesive brand expression across all DTC, including brick-and-mortar environments. Reporting to the Chief Marketing Officer, you will lead the strategy and execution of retail marketing initiatives that enhance store performance, deepen consumer connections, advance product marketing, elevate store design principles, and create meaningful, immersive consumer experiences, as well as drive traffic and conversion.

Lets break down that day-in-the-life a bit more.

• Lead the development and execution of seasonal retail marketing strategies that elevate the in-store experience across full-price, outlet, and wholesale partner environments.

• Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in-store storytelling, product presentation, and retail activation plans.

• Drive DTC consumer experience initiatives, ensuring that stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.

• Develop, execute and ensure the implementation of evergreen and seasonal go-to-market processes for retail, providing clear direction to cross-functional partners on in-store priorities, storytelling, and design needs to ensure aligned execution.

• Support budgeting and oversee in-season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in-store marketing materials.

• Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.

• Partner with the regional digital and brand marketing teams to ensure all retail environment extends a cohesive, connected brand experience across all consumer touchpoints.

• Develop and lead a team of retail marketing and in-store experience professionals, fostering strong execution, cross-functional collaboration, and innovation in the brick-and-mortar space, across VM, store design and retail marketing.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of progressive experience and 5+ years of managerial experience.

The foundation skills you will need in this position are:

• Build marketing strategies tied to a business plans (long and short-term)
• Retail experience required
• Strong Product Marketing
• Consumer and Business Analytics
• Consumer Segmentation and Targeting
• Strategic and Creative Process Briefing
• Budgeting, ROI Quantification
• Internal client partnership-building with product teams
• Be globally curious in nature
• Strong written and verbal communication skills, to include creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
• Microsoft Office (Outlook, PowerPoint & Excel)

Now WE have a question for YOU.

Are you in?

Hiring Range

$174,240.00 USD - $217,800.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.