Timberland: Director, Retail Marketing

icebreaker; New York (NY); On-site; USD 174,000 - 218,000; Full time

Job summary

Timberland, a VF Corporation brand, is seeking a Director of Retail Marketing to elevate the consumer journey and drive cohesive brand expression across all DTC. You will lead strategy and execution for retail marketing initiatives, enhance store performance, and create immersive experiences, reporting to the CMO.

You will build and lead a team of retail marketing professionals, collaborate with VM and product teams, and translate seasonal concepts into in-store storytelling while managing

Qualifications

• 10+ years of progressive experience in retail marketing and 5+ years of managerial experience.
• Foundation skills include developing marketing strategies tied to business plans, retail experience, strong analytics, budgeting, and cross-functional collaboration.
• Strong written and verbal communication, including briefs, presentations (PowerPoint, Keynote), and storytelling.

Responsibilities

• Lead development and execution of seasonal retail marketing strategies across full-price, outlet, and wholesale environments.
• Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in-store storytelling, product presentation, and retail activation plans.
• Drive DTC consumer experience initiatives, ensuring stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.
• Develop, execute and ensure the implementation of evergreen and seasonal go-to-market processes for retail, providing clear direction to cross-functional partners on in-store priorities, storytelling, and design needs to ensure aligned execution.
• Support budgeting and oversee in-season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in-store marketing materials.
• Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.

Skills

Retail marketing leadership

Brand storytelling

Strategic planning

Communication skills

Team leadership

Tools

Microsoft Office (Outlook, PowerPoint & Excel)

Job description

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with an team of fun, adventure-loving people, Timberland just may be the place for you. To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Director, Retail Marketing (Timberland)

What will you do?

A day in the life of a Director, Retail Marketing at Timberland looks a little like this.

You will be responsible for elevating the consumer journey and driving cohesive brand expression across all DTC, including brick‑and‑mortar environments. Reporting to the Chief Marketing Officer, you will lead the strategy and execution of retail marketing initiatives that enhance store performance, deepen consumer connections, advance product marketing, elevate store design principles, and create meaningful, immersive consumer experiences, as well as drive traffic and conversion.

Let’s break down that day-in-the-life a bit more.

• Lead the development and execution of seasonal retail marketing strategies that elevate the in‑store experience across full-price, outlet, and wholesale partner environments.
• Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in‑store storytelling, product presentation, and retail activation plans.
• Drive DTC consumer experience initiatives, ensuring that stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.
• Develop, execute and ensure the implementation of evergreen and seasonal go‑to‑market processes for retail, providing clear direction to cross‑functional partners on in‑store priorities, storytelling, and design needs to ensure aligned execution.
• Support budgeting and oversee in‑season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in‑store marketing materials.
• Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.

Partner with the regional digital and brand marketing teams to ensure all retail environment extends a cohesive, connected brand experience across all consumer touchpoints.

Develop and lead a team of retail marketing and in‑store experience professionals, fostering strong execution, cross‑functional collaboration, and innovation in the brick‑and‑mortar space, across VM, store design and retail marketing.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of progressive experience and 5+ years of managerial experience.

The foundation skills you will need in this position are:

• Build marketing strategies tied to a business plans (long and short-term) Retail experience required Strong Product Marketing Consumer and Business Analytics Consumer Segmentation and Targeting Strategic and Creative Process Briefing Budgeting, ROI Quantification Internal client partnership‑building with product teams Be globally curious in nature Strong written and verbal communication skills, to include creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling Microsoft Office (Outlook, PowerPoint & Excel)

Now WE have a question for YOU.

Are you in?

Hiring Range: $174,240.00 USD - $217,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a company spanning continents, cultures, ages, you name it – Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, discounts on ski passes, free kayak rentals (get them right here in the building!) and lots of other great things that’ll help get you outside. Not to mention, we’re only 10 minutes from historic Portsmouth, New Hampshire as well as a quick drive to some pretty great beaches and mountains. To find out about all of the cool things Timberland (and southern New Hampshire offers), visit timberland.com/careers.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].