TikTok Shop - Seller Governance Lead

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Personal time off

Job summary

TikTok’s E-commerce Governance and Experience (GNE) team is seeking a programs leader to design seller performance policies across onboarding, service quality, and fund management. You will drive governance frameworks, translate partner feedback into action, and lead global initiatives with APAC and China leadership to improve seller education, compliance, and risk management.

Fluency in Mandarin and English is required, and you will collaborate with regional teams to enable a safe, high-trust

Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in e-Commerce or marketplace platforms.
• 5+ years of experience in program management or related roles, with strong problem-solving skills, adaptability, and a proven ability to drive impact through cross-functional collaboration.
• Fluency in Mandarin and English is required for this role.

Responsibilities

• Develop seller governance policies across onboarding, service quality, and fund management through benchmarking and seller profile analysis.
• Create intelligence and insight strategies by analyzing business data and seller satisfaction metrics.
• Build global governance capabilities, including monitoring mechanisms and support structures, to help regional teams meet performance targets.
• Translate seller experience insights into cross-functional action plans and support communication across teams.
• Deliver innovative, end-to-end solutions that enhance seller satisfaction, streamline operations, and reduce friction in the seller journey.
• Analyze key cost drivers to identify sustainable strategies for third-party sellers.
• Lead the development of strategy and vision for multiple areas and influence key stakeholders.
• Manage prioritization and trade-offs among customer and seller experience.
• Coach and provide guidance to regional teams to ensure seller satisfaction metrics are improving.
• Report business outcomes and seller impact to leadership through clear, data-backed presentations and recommendations.

Skills

Cross-functional collaboration

Program management

Problem solving

Mandarin fluency

Education

Bachelor's degree or equivalent practical experience

Job description

E-commerce’s Governance and Experience (GNE) organization is dedicated to building a safe, sustainable, and high-trust marketplace where every customer enjoys a seamless purchase experience.The GNE team plays a critical role in shaping TikTok’s e-Commerce ecosystem. In this role, you will design and implement seller performance policies across areas such as onboarding, service quality, and fund management. You'll also lead strategies to align business insights with partner feedback, translating them into actionable recommendations that enhance the end-to-end purchase experience.This position is both strategic and operational — you will drive programs to reduce seller-related risks (e.g., high cancellation rates, late shipments, and policy violations), while balancing enforcement with a positive seller experience. You’ll also be responsible for building frameworks to detect emerging seller abuse, respond to regulatory inquiries, and improve key metrics related to seller education, compliance, and intellectual property rights. Success in this role means developing scalable governance capabilities, supporting regional teams globally, and making TikTok the e-Commerce platform of choice for merchants, creators, and affiliates.

Responsibilities

• Develop seller performance policies across onboarding, service quality, and fund management through benchmarking and seller profile analysis.
• Create intelligence and insight strategies by analyzing business data and seller satisfaction metrics.
• Build global governance capabilities, including monitoring mechanisms and support structures, to help regional teams meet performance targets.
• Translate seller experience insights into cross-functional action plans and support communication across teams.
• Deliver innovative, end-to-end solutions that enhance seller satisfaction, streamline operations, and reduce friction in the seller journey.
• Analyze key cost drivers to identify sustainable strategies for third-party sellers.
• Lead the development of strategy and vision for multiple areas and influence key stakeholders.
• Manage prioritization and trade-offs among customer and seller experience.
• Coach and provide guidance to regional teams to ensure seller satisfaction metrics are improving.
• Report business outcomes and seller impact to leadership through clear, data-backed presentations and recommendations.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in e-Commerce or marketplace platforms.
• 5+ years of experience in program management or related roles, with strong problem-solving skills, adaptability, and a proven ability to drive impact through cross-functional collaboration.
• Strong passion for delivering excellent partner and customer experiences, with the ability to design and implement effective governance KPIs.
• Proven skills in project design, clear communication, and change management.
• Ability to balance customer experience and business growth while driving planning and execution in a global environment.
• In this role, you will be collaborating extensively with partner teams and directly presenting to leadership teams based in China and across APAC. This collaboration is necessary to support the strategy alignment and drive improvement to the key seller governance initiatives.
• Fluency in Mandarin and English is required for this role, including an ability to communicate business terminology with ease.
• Preferred Qualification(s): Demonstrated ability to influence and advocate across teams and levels, even without direct ownership.

Job Information

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request