The North Face: Assistant Manager - San Francisco Premium Outlets

vfc; Livermore (CA); On-site; USD 37,000 - 56,000; Full time

Benefits offered by this job

Incentive potential

Commission opportunities

Job summary

The North Face in Livermore, CA is seeking an Assistant Store Manager to lead a dynamic retail team and drive store performance. You will monitor sales KPIs, coach team members, and ensure exceptional customer experiences that reflect our brand promise.

Responsibilities include daily store operations, hiring and onboarding, training, and maintaining visual merchandising standards. The role requires 2+ years of retail leadership and a high school diploma or equivalent.

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• A High School Diploma or equivalent is preferred; hands-on achievement matters most.
• Strong coaching, mentoring and communication skills across teams.
• Ability to manage shifting priorities and work independently.

Responsibilities

• Support the store team in achieving and exceeding sales goals by monitoring progress against KPIs.
• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team.
• Oversee daily store operations, including opening/closing and floor coverage.
• Assist Store Manager with recruiting, hiring and onboarding.
• Provide ongoing training, feedback and development to team members.
• Ensure compliance with all company policies and standards.
• Partner with Store Manager to manage expenses, shrink, and profitability.
• Maintain visual merchandising standards and stock replenishment per brand directives.
• Foster accountability, creativity and continuous improvement within the team.

Skills

Store leadership

Sales coaching

Customer service

Communication skills

Retail software

Education

High School Diploma or equivalent

Tools

Word processing

Spreadsheets

Retail software

Job description

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Assistant Store Manager

What will you do?

A day in the life of a Assistant Store Manager at The North Face looks a little like this.

• Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators, while also achieving individual goals.
• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with all company policies, procedures, and operational standards.
• Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
• Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

What do you need to succeed?

We all bring unique skills to work each day. For this role, there are foundational skills needed to succeed, along with 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment. A High School Diploma or equivalent is preferred; but we value hands-on experience and demonstrated achievements most.

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Now WE have a question for YOU. Are you in?

Hiring Range :

$27.00 - $40.50 USD per hour

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation :

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment w