The North Face: Assistant Manager - Broadway Soho

Vans; New York (NY); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Annual incentive plan

Sales commission

Job summary

The North Face in New York, NY is seeking an Assistant Store Manager to lead a team of Brand Advocates and deliver exceptional customer experiences that reflect our brand values. You will partner with the Store Manager to drive profitability through strong engagement, merchandising, operations, and community connection.

This role is ideal for someone with 2+ years of retail or store leadership in a fast-paced environment, who can coach teams, model service excellence, and foster an inclusive,

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced environment.
• High School Diploma or equivalent preferred.
• Proven ability to drive results through store teams and exceed sales and profit goals.
• Strong verbal and written communication with the ability to influence across all levels.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Able to stand and perform physical tasks for extended periods.

Responsibilities

• Support the store team in achieving and exceeding sales goals by monitoring progress against KPIs.
• Lead and coach the team to exceed productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with all company policies, procedures, and operational standards.
• Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
• Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

Skills

Leadership

Coaching

Customer service

Communication

Retail operations

Education

High School Diploma or equivalent

Tools

Word processing

Spreadsheets

Retail software

Job description

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Assistant Store Manager

A day in the life of a Assistant Store Manager at The North Face looks a little like this. As the Assistant Store Manager, you will lead, develop, and motivate a team of Brand Advocates to deliver consistent, best-in-class customer experience that reflects our brand values and purpose. You will partner closely with the Store Manager to drive profitability by ensuring excellence in customer engagement, merchandising, operations, and community connection. In the Store Manager’s absence, you will assume full responsibility for the store. This role is ideal for someone passionate about leadership, team development, and creating an inclusive, high-performing retail environment. Let’s break down that day-in-the-life a bit more.

What will you do?

• Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators, while also achieving individual goals.
• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with all company policies, procedures, and operational standards.
• Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
• Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

What do you need to succeed?

We all bring unique skills to work each day. For this role, there are foundational skills needed to succeed, along with 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment. A High School Diploma or equivalent is preferred; but we value hands‑on experience and demonstrated achievements most.

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Now WE have a question for YOU. Are you in?

Hiring Range & Incentive Potential

• Hiring Range: $25.00 - $37.50 USD per hour
• Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com. Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. Although all positions have a hiring range based upon market data, this position has a minimum starting rate that is listed above. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

Equal Opportunity Statement

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

Accommodations

If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement

With 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel, footwear, equipment and accessories. We look for employees who help us stay on the cutting edge with their creativity and innovation.

If this sounds like you, take a look through our open opportunities. We are an Equal Opportunity Employer.

VF Commitment

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.