Testing & Validation Lead

Blend; Columbia (MD); On-site; USD 140,000 - 240,000; Full time

Benefits offered by this job

401K

Paid time off

Medical benefits

Job summary

Blend360 is seeking a Senior Manager, Intelligence Measurement & Validation to own the end-to-end testing program for a large-scale data monetization initiative. You will bridge marketing measurement, data science, and engineering to translate complex tests into actionable, defendable insights for partners.

The role involves designing testing approaches, developing automation to scale testing, and delivering concise executive readouts.

Qualifications

• 5–7+ years of experience in marketing measurement, media analytics, campaign measurement, attribution, data science, or related analytical discipline.
• Strong experience designing and executing testing and measurement methodologies, particularly backtesting, match-rate/audience coverage analysis, lift, and holdout testing.
• Experience working within clean rooms for marketing analysis, measurement, and modeling activities.
• Solid understanding of marketing and media measurement and how campaign and audience data can be used to validate intelligence and demonstrate value.
• Hands-on experience working with data and executing analyses—not simply defining requirements or reviewing someone else’s work.
• Strong analytical judgment and the ability to distinguish between what the data demonstrates and what it does not.
• Experience working cross-functionally with Data Science and Data Engineering teams.
• Ability to take an ambiguous business question, create structure around it, determine the right testing approach, and drive it through to an answer.
• Strong communication skills, with the ability to turn complex analytical results into clear, partner-ready stories.
• Excellent documentation and project management skills, with a high degree of ownership and attention to detail.
• Get-it-done mentality and ability to manage multiple analyses and partner requests while maintaining rigor and quality.

Responsibilities

• Own the end-to-end testing and validation lifecycle, including methodology, test design, documentation, execution, analysis, and readouts.
• Develop and maintain testing methodologies for backtesting, match-rate and audience coverage testing, lift/holdout testing, and other validation approaches.
• Lead the development of automation for testing methodologies to scale testing frequency and improve consistency.
• Run tests and ad-hoc analyses within clean rooms, and manage partner clean rooms.
• Run backtests that validate program intelligence against partners’ historical campaign and audience data.
• Design and execute match tests to measure household match rates, audience coverage, and data quality.
• Develop custom partner analyses based on specific business questions.
• Partner with Data Science and Data Engineering to translate test designs into executable analyses.
• Analyze results to determine what data can support and provide defensible recommendations.
• Translate complex findings into concise partner-facing presentations and executive readouts.
• Build and maintain documentation of testing methodologies, assumptions, processes, and results.
• Identify opportunities to improve the testing framework and increase repeatability.

Skills

Backtesting

Match-rate testing

Audience coverage

Lift and holdout testing

Clean rooms

Automation for testing

Cross-functional collaboration

Data analysis

Executive storytelling

Documentation and PM

Ambiguity to answer

Job description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.

Job Description

Blend360 is looking for a Senior Manager, Intelligence Measurement & Validation to own the end-to-end testing program that demonstrates the value and effectiveness of a large-scale data monetization program. This role sits at the intersection of marketing measurement, data science, and data engineering, turning complex testing and analysis into clear, defensible evidence that helps our partners understand the impact of the program.

What You’ll Do

• Own the end-to-end testing and validation lifecycle, including methodology, test design, documentation, execution, analysis, and readouts.
• Develop and maintain testing methodologies for backtesting, match-rate and audience coverage testing, lift/holdout testing, and other validation approaches.
• Lead the development of automation for testing methodologies in order to scale frequency of testing and improved consistency
• Run tests and ad-hoc analyses within clean rooms, but owned and operated clean room and partner clean rooms
• Run backtests that validate program intelligence against partners’ historical campaign and audience data.
• Design and execute match tests to measure household match rates, audience coverage, and data quality.
• Develop custom partner analyses, including correlation, lift, calibration, and other measurement approaches based on specific business questions.
• Partner closely with Data Science and Data Engineering to translate test designs into executable analyses and ensure results are methodologically sound.
• Analyze results and determine what the data can—and cannot—support, developing defensible conclusions and clear recommendations for next steps.
• Translate complex analytical findings into concise, compelling partner-facing presentations and internal executive readouts.
• Build and maintain clear documentation of testing methodologies, assumptions, processes, and results.
• Identify opportunities to improve the testing framework, increase repeatability, and strengthen the evidence supporting the program's intelligence value proposition.
• Serve as a subject‑matter expert and thought partner across Marketing Measurement, Data Science, and Data Engineering.

Qualifications

• 5–7+ years of relevant experience in marketing measurement, media analytics, campaign measurement, attribution, data science, or a related analytical discipline.
• Strong experience designing and executing testing and measurement methodologies, particularly backtesting, match-rate/audience coverage analysis, lift, and holdout testing.
• Experience working within clean rooms for marketing analysis, measurement, and modeling activities
• A solid understanding of marketing and media measurement and how campaign and audience data can be used to validate intelligence and demonstrate value.
• Hands‑on experience working with data and executing analyses—not simply defining requirements or reviewing someone else’s work.
• Strong analytical judgment and the ability to distinguish between what the data demonstrates and what it does not.
• Experience working cross‑functionally with Data Science and Data Engineering teams.
• The ability to take an ambiguous business question, create structure around it, determine the right testing approach, and drive it through to an answer.
• Strong communication skills, with the ability to turn complex analytical results into clear, partner‑ready stories.
• Excellent documentation and project management skills, with a high degree of ownership and attention to detail.
• A get‑it‑done mentality and the ability to manage multiple analyses and partner requests while maintaining rigor and quality.

The Blend360 Difference

At Blend360, we bring together data, AI, technology, and marketing to solve meaningful business problems for some of the world’s leading organizations. You’ll have the opportunity to work alongside talented data scientists, engineers, marketers, and strategists while helping prove the value of an intelligence platform at the heart of how our partners make decisions.

If you’re someone who loves figuring out “How do we prove this?”, can bring rigor to the methodology without losing sight of the business question, and knows how to turn data into a story people can act on, we’d love to meet you.

Additional Information

The starting pay range for this role is $140,000 - $240,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well‑being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.