Territory Sales Representative (Medicare Benefit Consultant)

Curana Health, Inc.; Roanoke (VA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Base salary plus commissions

Flexible travel schedule

Medical/dental benefits

Job summary

Curana Health, Inc. is seeking a Territory Sales Representative to support new Medicare options across Roanoke and surrounding communities.

You will educate providers and residents, enroll beneficiaries, and build relationships to expand access to Curana Health's Medicare Advantage Plans. Based in the Roanoke, VA area, you will travel locally, work with senior living communities, and report to the Regional Sales Director.

Qualifications

• Associate or bachelor's degree or equivalent experience.
• 3–5 years of sales or customer-facing experience.
• Experience in senior living, healthcare, or community outreach.
• Willingness to travel up to 75% in Roanoke area.
• Valid driver's license and reliable transportation.

Responsibilities

• Manage territory with in-person and virtual Medicare appointments.
• Educate beneficiaries on plan options and enrollment eligibility.
• Develop and grow the territory to drive enrollments.
• Build relationships with senior living staff and community partners.
• Document activities in the CRM and achieve sales targets.

Skills

Territory management

Sales

Consultative selling

Relationship building

CRM

Communication

Education

Associate or Bachelor's degree

Tools

Salesforce CRM

Microsoft Excel

Job description

At Curana Health, we're on a mission to radically improve the health, happiness, and dignity of older adults—and we're looking for passionate people to help us do it.

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

Founded in 2021, we've grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

Ranked #147 on the Inc. 5000 list of America's fastest-growing private companies, we're just getting started. If you're looking to make a meaningful impact on the senior healthcare landscape, you're in the right place—and we look forward to working with you.

For more information about our company, visit CuranaHealth.com

Summary

Curana Health is expanding in the region and welcoming new senior living communities to our network. We are seeking a Territory Sales Representative to support these new facilities and help improve access to care for older adults. In this role, you will work directly with Medicare beneficiaries to help them understand their healthcare options and enroll in the Curana Health Medicare Special Needs Plan (ISNP, IESNP, or MAPD) that best meets their needs.

This opportunity is well suited for a motivated, relationship-driven professional who thrives in a field-based environment and is passionate about supporting older adults.

You will spend time in senior living communities educating and enrolling residents, building trusted relationships, and delivering a high-quality, consultative experience. You will independently manage your territory, strengthen community partnerships, and drive enrollment through education, consultative selling, and exceptional customer service.

Internally, this role is titled Medicare Benefit Consultant (MBC).

We are seeking a professional based in the Roanoke, VA, area to serve as a regional anchor. This role requires frequent local travel to support facilities in neighboring communities, including Blacksburg, Lexington, and Rich Creek, and reports to a Regional Sales Director. Curana Health reimburses eligible travel-related expenses in accordance with company policy.

Essential Duties & Responsibilities

• Manage an assigned territory and conduct in-person and virtual sales appointments with Medicare beneficiaries.
• Educate prospective members about plan options, benefits, and eligibility requirements in a clear, compliant, and customer-friendly manner.
• Prospect, develop, and grow the territory to drive enrollment, retention, and market penetration.
• Build, maintain, and expand relationships with senior living staff, agencies, and community organizations serving Medicare beneficiaries.
• Identify customer needs and use consultative selling techniques to present plan options and clearly explain their features and benefits.
• Deliver plan education sessions and training to partner staff to increase awareness and support enrollment efforts.
• Generate enrollments aligned with territory targets and consistently meet or exceed individual sales goals.
• Provide an exceptional member experience throughout the enrollment lifecycle, including responding to questions about benefits and eligibility.
• Conduct all activities in accordance with Medicare Marketing Guidelines and other applicable regulatory requirements.
• Accurately document sales activities, customer interactions, and enrollments in company CRM systems.
• Independently plan travel, schedule appointments, and manage day-to-day territory activity to meet performance expectations.
• Maintain a goal-oriented, self-motivated approach to achieving sales objectives.

Qualifications

• Associate or bachelor’s degree preferred; equivalent experience in a customer-facing, sales, or healthcare-related role will be considered.
• 3-5 years of experience in sales or customer-facing roles, with a demonstrated ability to understand and meet customer needs.
• Experience in senior living, admissions, healthcare, community outreach, or another customer-facing environment, with a passion for working with older adults.
• Ability to travel extensively, up to 75%, within the assigned territory, primarily supporting senior living communities and facilities in Roanoke and neighboring communities, including Blacksburg, Lexington, and Rich Creek; candidates based near Roanoke are strongly preferred.
• Valid driver’s license and reliable transportation.
• Candidates who are not currently licensed but meet the other required qualifications may be considered on a case-by-case basis. Upon hire, the candidate must obtain the appropriate state health insurance license within the first 30 days of employment, including passing the required state licensing exam and completing AHIP certification. Company support is provided.
• Strong relationship-building and communication skills, including the ability to present information clearly to individuals and small groups.
• Strong organizational and self-management skills, with the ability to manage a territory and work independently in a fast-paced environment.
• Comfort initiating outreach and building new relationships within the community.
• Basic proficiency with computers and CRM or documentation tools.
• Ability to lift up to 25 pounds of collateral materials.

Preferred Qualifications

• Experience working directly with older adults or in a healthcare setting, such as senior living, home health, hospice, or care coordination.
• Background in sales, admissions, business development, community outreach, or case management.

Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practice, our commitment to diversity. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable or state law, genetic information, or any other characteristic protected by applicable federal, state and local laws and ordinances.

The EEO policy applies to all personnel matters as outlined in our company policy including recruitment, hiring, transfers, and general treatment during employment.

*The company is unable to provide sponsorship for a visa at this time (H1B or otherwise).

We’re thrilled to announce that Curana Health has been named the 147thfastest growing, privately owned company in the nation on Inc. magazine’s prestigious Inc. 5000 list.Curana also ranked 16thin the “Healthcare & Medical” industry category and 21stin Texas.

This recognition underscores Curana Health’s impact in transforming senior housing by supporting operator stability and ensuring seniors receive the high-quality care they deserve.