Territory Sales Representative - Away From Home

Flowers Bakeries; Connecticut; On-site; USD 85,000 - 90,000; Full time

Job summary

Flowers Bakeries is seeking a Territory Sales Representative (AFH/Foodservice) to drive revenue in a defined US territory. You will build relationships with Foodservice Operators and Distributors, deliver product demonstrations, and train distributors to grow sales.

Responsibilities include prospecting, closing new business, maintaining account relationships, and reporting activity with CRM/TPM. Travel 65-75% of the week is expected; a Bachelor's degree is required.

Qualifications

• 3+ years of sales experience, preferably in foodservice.
• Willingness to travel 65-75% of the week.
• Experience negotiating customer terms and pricing.
• Ability to build and maintain customer relationships.

Responsibilities

• Develops and implements strategic sales plans to maximize revenue in the assigned territory.
• Builds and maintains relationships with customers to understand their needs and provide customized solutions.
• Identifies and pursues new business opportunities by prospecting and acquiring new customers.
• Communicates Flowers AFH product offerings through demonstrations and presentations.
• Negotiates terms and pricing to achieve mutually beneficial outcomes.
• Records sales activities and forecasts using CRM/TPM tools and prepares reports.
• Stays informed about industry trends and market developments to support decision making.
• Provides exceptional service throughout the sales process and collaborates with internal teams.

Skills

Sales experience

Travel readiness

Negotiation skills

Relationship building

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflectsHonesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

The Territory Sales Representative (TSR) in the Away from Home (AFH)/Foodservice division plays a crucial role in driving sales in a specific geographical area. Their primary responsibilities include building and maintaining relationships with Foodservice Operators and Distribution customers, identifying potential sales opportunities, and meeting revenue and volume targets. To achieve this, the TSR conducts sales visits, provides product demonstrations and distributor sales training, and ensures exceptional customer service to drive business growth. The TSR must possess an eagerness to stay informed about industry trends, competitor activities, and market developments, providing insights and recommendations to management to support informed decision‑making. Overall, the TSR contributes significantly to Flowers Bakeries' success by promoting its products and services and maintaining its reputation in the market.

Rising to the Challenge: Position Responsibilities

• Develops and implements strategic sales plans to maximize revenue generation within the assigned territory, including prospecting, cold calling, and scheduling sales visits
• Builds and maintains strong relationships with existing customers, understanding their needs, preferences, and challenges to provide customized solutions and foster loyalty
• Identifies and pursues new business opportunities by prospecting and acquiring new customers, expanding the company's customer base
• Possesses in-depth knowledge of the Flowers Bakeries AFH product offerings, including features, benefits, and applications, and effectively communicate this information to customers through product demonstrations and presentations
• Negotiates customer terms and pricing agreements, leveraging strong communication and negotiation skills to achieve mutually beneficial outcomes
• Accurately record sales activities, customer interactions, and pipeline development using CRM and TPM software. Prepare regular sales reports and forecasts for management review
• Stays informed about industry trends, competitor activities, and market developments, providing insights and recommendations to management to support informed decision‑making
• Provides exceptional customer service throughout the sales process, addressing inquiries, resolving issues, and ensuring customer satisfaction
• Collaborates with internal teams, including marketing, customer service, and product development, to coordinate sales efforts, address customer needs, and optimize overall business performance
• Stas updated on product knowledge, sales techniques, and industry trends through training programs, workshops, and self-directed learning initiatives to enhance sales effectiveness and professional development

Knead to Know: Preferred Qualifications

• 3+ years of sales experience with a proven track record in a similar role (preferable in foodservice)
• Willingness to travel within the assigned territory as required. (65-75% of the week)
• Experience negotiating customer terms and pricing agreements, leveraging strong communication and negotiation skills to achieve mutually beneficial outcomes
• Ability to build and maintain customer relationships

Additional Ingredients: Essential Job Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field

Salary Range- 85000 - 90000

We offer a competitive salary up to $90k and an excellent total rewards package.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.