Territory Sales Representative

Herc Rentals Inc.; California; On-site; USD 40,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Coverage

Life and disability insurance

401(k) plan with company match

Employee Stock Purchase Program

Paid Time Off

Paid parental leave

Tuition Reimbursement Program

Discounts on Auto & Home Insurance

Job summary

Herc Rentals is seeking a Territory Sales Representative to identify, develop and nurture business relationships within the designated territory. The role’s goal is to generate and maximize revenue for the branch and the company.

Daily duties include visits to customer job sites/offices, building a networking list, planning sales strategies, and maintaining quotas by renting and selling equipment. Ideal candidates have 3–5 years of outside sales experience in industrial/heavy equipment.

Qualifications

• Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred.
• Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred.

Responsibilities

• Daily territory management and revenue growth through visits to various customer job sites/offices
• Develop a networking list of potential clients and consistently contact them through the telephone and internet
• Develop, plan and organize sales strategies to achieve desired results/goals
• Maintain and exceed quotas by renting and selling equipment on a consistent basis
• Identify customer’s needs and react appropriately while understanding the market conditions and local competitors pricing
• Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
• Support all team members

Skills

Vehicle operation

Customer communication

Follow-up

Adaptability

Attention to detail

Multi-tasking

Customer service

MS Office

Interpersonal skills

Education

Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred

Tools

None

Job description

• Attention to detail

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

The Territory Sales Representative is to identify, introduce, develop and nurture business relationships with companies and individuals within their designated territory. The Territory Sales Representative’s goal is to generate and maximize revenue for the branch and the company. This is an excellent opportunity for motivated self-starters who want to enhance their skills with a company whose reputation speaks for itself.

What you will do...

• Daily territory management and revenue growth through visits to various customer job sites/offices
• Develop a networking list of potential clients and consistently contact them through the telephone and internet
• Develop, plan and organize sales strategies to achieve desired results/goals
• Maintain and exceed quotas by renting and selling equipment on a consistent basis
• Identify customer’s needs and react appropriately while understanding the market conditions and local competitors pricing
• Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
• Support all team members

Requirements

• Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred
• Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred

Skills

• Ability to drive/operate multiple types of vehicles and equipment
• Ability to engage in natural verbal interaction with customers
• Ability to follow up with customers in a timely manner
• Able to walk into unfamiliar environments and adjust rapidly to the setting
• Attention to detail
• Multi-tasking individual who uses project management skills to accomplish goals
• Customer service focused
• Must react to changing business needs
• Solid and proven computer skill set (knowledge of MS Office is preferred)
• Works and communicates effectively with all levels of the company

Req #: 68908

Pay Range

$40,000 Base + Uncapped Commission & Company Vehicle

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Keeping you healthy

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program

Building Your Financial Future

• 401(k) plan with company match
• Employee Stock Purchase Program

Life & Work Harmony

• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave.
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

Protecting You & Your Family

• Company Paid Life Insurance
• Supplemental Life Insurance
• Accidental Death & Dismemberment Insurance
• Company Paid Disability Insurance
• Supplemental Disability Insurance
• Group Legal Plan
• Critical Illness Insurance
• Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.