Territory Sales Manager — Commercial Fitness Solutions

Echelon Fit; Florida; On-site; USD 55,000 - 90,000; Full time

Job summary

Echelon | Primal is seeking a driven Commercial Sales Representative to own business development and account growth across a multi-state territory. You will target health clubs, hotels, studios, and corporate wellness spaces, prospecting facilities, visiting sites, and closing long-term contracts.

You will coordinate with internal teams on equipment selection, layouts, financing options, delivery, and ongoing support, while maintaining a robust CRM and consistent pipeline forecasts.

Qualifications

• Demonstrated success in commercial fitness equipment sales or related B2B field.
• Experience generating opportunities and managing a territory independently.
• Strong prospecting, presentation, negotiation, and closing skills.
• Ability to sell complete solutions with equipment, service, and ongoing support.
• Consistent follow-through, organization, and disciplined CRM use.
• Willingness to travel regularly across the assigned territory.

Responsibilities

• Develop and execute a territory sales plan to win new customers.
• Call on a minimum of 25 accounts per week through outreach and visits.
• Build relationships with owners, operators, developers, and decision-makers.
• Identify equipment replacement, renovations, openings, and expansion opportunities.
• Present and demonstrate products, linking recommendations to space and budget.
• Manage the full sales process from prospecting to closing.
• Coordinate with internal teams on layouts, financing, delivery, and support.
• Maintain accurate CRM records, pipeline, and forecasts.
• Meet territory revenue and margin goals while building repeat business.
• Attend industry events and coordinate with national accounts.

Skills

Commercial fitness sales

Territory management

Prospecting

Negotiation

CRM discipline

Travel willingness

Job description

Echelon | Primal is seeking a driven Commercial Sales Representative to own business development and account growth across a multi-state territory. You will target health clubs, hotels, studios, and corporate wellness spaces, prospecting facilities, visiting sites, and closing long-term contracts.

You will coordinate with internal teams on equipment selection, layouts, financing options, delivery, and ongoing support, while maintaining a robust CRM and consistent pipeline forecasts.