Territory Manager (VA, Williamsburg)

Charlie Health; Williamsburg (VA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Charlie Health is seeking an Outreach Associate in Williamsburg, VA to drive GTM strategy and build partnerships with local referral sources for our virtual behavioral health programs.

You will travel 4–5 days/week, engage with patients, parents, and providers, and collaborate with marketing, product, client success, and legal to achieve growth while benefiting from comprehensive benefits and a performance-based bonus.

Qualifications

• Based in Williamsburg, VA and fluent in English.
• 1–4 years of proven sales experience; owning & overachieving KPIs a plus.
• Healthcare experience with organizations is a plus.
• Ability to travel locally 4–5 days/week with reliable transportation and a valid driver's license.
• Strong interpersonal, relationship-building and listening skills.
• Strong project management skills in a fast-paced environment.
• Experience with Microsoft Office, Salesforce and Zoom is a plus.

Responsibilities

• Develop and operationalize GTM strategy for efficient new market penetration.
• Create, build, and manage relationships with referral sources across priority markets.
• Go in the field 4 - 5 days/week to lead meetings with patients, parents, and providers.
• Design strategies to better support and engage referral partners across channels.
• Deepen Charlie Health’s penetration across existing partnerships.
• Attend and lead educational meetings, marketing presentations, and networking events.
• Synthesize market feedback from partners, patients, and stakeholders to inform go-forward strategies.
• Collaborate with marketing, product, client success, and legal to deliver on GTM goals.

Skills

Sales experience

Interpersonal skills

Project management

English fluency

Communication

Microsoft Office

Salesforce

Zoom

Tools

Microsoft Office

Salesforce

Zoom

Job description

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported. Charlie Health exists to change that. Our mission is to connect the world to life‑saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home. As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

About The Role

Charlie Health is one of the fastest‑growing startups in the healthcare industry, working tirelessly to connect people everywhere to life‑saving mental health treatment. Our Outreach team members are the lifeblood of our business; they know our product, partners, and patients better than anyone. In this role, you’ll be joining a team of passionate professionals who are dedicated wholeheartedly to our mission. You’ll build relationships with clinical partners in your local community and provide much‑needed resources to thousands of people struggling with their mental health. You'll be a champion of Charlie Health and ensure that every possible patient, parent, and provider can access our programs. While this work can be challenging, we set the bar high knowing that every decision we make directly impacts our communities. In your role, you’ll have unparalleled responsibility while collaborating with sharp, spirited, and ambitious coworkers, with room for everyone to excel and grow in their careers. You’ll also receive competitive benefits, ensuring you have the resources to thrive both personally and professionally. At Charlie Health, we believe in leading with our “why” and connecting with our purpose every day. Join us to find not only a career but a calling.

Responsibilities

• Develop and operationalize GTM strategy for efficient new market penetration
• Create, build, and manage relationships with referral sources across priority markets
• Go in the field 4 - 5 days/week to lead meetings with patients, parents, and providers to uncover needs, address barriers to treatment, and cement community partnerships
• Design strategies to better support and engage referral partners across different channels
• Deepen Charlie Health’s penetration across existing partnerships
• Attend and lead various educational meetings, marketing presentations, and networking events both in person and via conference call
• Synthesize and share market feedback from partners, patients, and stakeholders to inform go-forward marketing and product strategies
• Work closely with internal partners including marketing, product, client success, and legal to deliver on GTM goals

Requirements

• Must be based in Williamsburg, VA
• Must be fluent in English
• You have 1-4 years proven sales experience - owning & overachieving KPIs is a plus
• Experience working with or selling to healthcare organizations a plus
• Ability to travel locally with reliable transportation & valid drivers license (within ~1 hour driving distance) 4-5 days/week for meetings with potential referral partners
• Ability to energize, advise & persuade senior corporate personnel
• Strong interpersonal, relationship-building and listening skills, with a natural, consultative style
• Strong project management skills, with a demonstrable ability to corral and manage details in a fast-paced, fluid environment
• Experience with Microsoft Office, Salesforce & Zoom is a plus

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full‑time, exempt employees. Read more about our benefits here.

Additional Information

The total target base compensation for this role will be between $65,000 and $80,000 per year at the commencement of employment. In addition to base compensation, this role offers an uncapped performance‑based bonus. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations.

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don’t give up.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.