Territory Manager II

Swisher; Lynchburg (VA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Base salary and bonus program

Company vehicle for business and personal use

Medical, dental, vision, life insurance

Generous 401(k) Plan

Paid vacation and paid holidays

Job summary

Swisher is seeking a Territory Sales Manager for Lynchburg, VA to drive sales and market growth through data analysis and solution selling. Candidates should have a minimum of 2 years in customer-facing sales, strong analytical skills, and the ability to translate data into insights.

The base salary ranges from $60,000 to $80,000, plus bonuses and incentives. Benefits include a company vehicle, medical coverage, a generous 401(k) plan, and opportunities for professional growth.

Qualifications

• 2+ years of customer-facing sales experience.
• Ability to translate data into actionable insights.
• Strong analytical and problem-solving skills.

Responsibilities

• Analyze sales data and uncover growth opportunities.
• Develop relationships with key decision-makers.
• Ensure best-in-class in-store execution.

Skills

Customer-facing sales experience

Data analysis and insights

Strong communication skills

Proficiency in Excel

Job description

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

Territory Sales Manager supporting Lynchburg, VA and surrounding Markets.

Primary Purpose

Swisher is looking for a results-driven Territory Manager who grow sales sells through data, insights, and structured selling. This role uses facts, analytics, and market intelligence to influence customer decisions, drive distribution, and deliver measurable top and bottom-line growth and grow market share.

Key Responsibilities

Drive Growth Through Solution Selling

• Analyze sales data, customer insights, and market trends to uncover growth opportunities
• Deliver fact-based recommendations that improve category performance and shopper outcomes
• Lead customer conversations via story-telling, as a category advisor, not just a supplier

Expand Distribution & Market Presence

• Increasestores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts
• Execute new product launches with speed to market and aligned with consumer trends and retailer needs
• Prioritize high-impact opportunities using data and territory insights
• Stay ahead of consumer, competitive, and industry trends
• Translate insights into strategies that help customers win in their local markets
• Bring forward proactive, forward-looking recommendations

Build Strong Customer Partnerships

• Develop relationships with key decision-makers and influencers
• Influence outcomes using data storytelling and value-based selling
• Partner cross-functionally with distributors to ensure aligned execution

Execute with Excellence

• Ensure best-in-class in-store execution of merchandising, promotions, and pricing to drive market share
• Use CRM and analytics tools to track performance, measure impact, and refine strategies

What You Bring

• 2+ years of customer-facing sales experience
• Ability to translate data into actionable insights and business recommendations
• Strong analytical, problem-solving, and excellent communication skills
• Experience in CPG, retail, or distributor environments (preferred)
• Proficiency in Excel and digital tools
• Valid driver’s license with willingness to travel locally

The base salary for this position ranges from $60,000- $80,000, DOE, plus bonus and other incentives.

What we offer

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Professional growth and development programs to help advance your career!

Travel Required

Yes . 20-30%

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.