Technical Storyteller

Twelve Labs; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Open and inclusive culture

Full health, dental, and vision

Extremely flexible PTO

Learning & Development stipend

Global offices in SF and Seoul

Visa support where applicable

Transportation stipend (SF & NY onsite

Daily meal support (SF & NY onsite)

Email verification to careers@twelvelb

Job summary

Twelve Labs is seeking a skilled storyteller who can translate complex video AI concepts into clear, compelling content for developers, creators, and AI-native builders. You’ll craft tutorials, explainers, and blog posts while ensuring technical accuracy and strong SEO.

You’ll work with product, engineering, and marketing to stay aligned on capabilities, including Claude, ChatGPT, or MCP servers, and you may travel up to 10% annually for conferences and on-site meetings.

Qualifications

• Experience writing technical or product content for a mix of audiences, ideally including both developers and less technical end users
• A portfolio that shows you can simplify a complex technical concept without dumbing it down, and adjust register depending on reader
• Enough technical fluency to read documentation, follow a code sample, or sit in on engineering conversations and write about it
• Working knowledge of SEO fundamentals (not a specialist, but understand content & search)
• Strong instincts for structure: builds guides or tutorials that are followable
• Comfort moving between formats: long-form guides to social captions

Responsibilities

• Write blog posts, guides, video outlines, and tutorials for developers to creators to AI-native builders about TwelveLabs products
• Own SEO and on-page optimization with external support to ensure content is found
• Create educational resources that lower the barrier to understanding video AI for technical and non-technical audiences
• Write technical articles for external placement on developer forums and industry publications
• Support email and social copy when accuracy or nuance matters
• Partner with product, engineering, and partner marketing to stay current on TwelveLabs capabilities and roadmap
• Monitor competitors and the broader video AI space to sharpen how we talk about ours

Skills

Technical writing

SEO fundamentals

Audience adaptation

Technical fluency

Structure and tutorials

Tools

Git

APIs

SDKs

Job description

Who we are

Video is 90% of the world's data. Most of it is invisible to machines.
TwelveLabs builds the intelligence layer to change that. Our multimodal AI models understand video the way humans do — across sight, sound, and motion — and power production-scale AI workloads across media, entertainment, sports, security, and government.

We have raised more than $210 million from NEA, Radical Ventures, Amazon, NVIDIA, Snowflake, Databricks, Index Ventures, NAVER Ventures, Korea Investment Partners, Quadrille Capital, Red Bull Ventures, and AI pioneers including Fei-Fei Li, Silvio Savarese, and Alexandr Wang.

We are a global company, headquartered in San Francisco with offices in Seoul, New York, and London, and employees around the world. We believe the differences in our cultural, educational, and life experiences make our products stronger. Building technology that understands the world in all its complexity requires people who see it from every angle. We are looking for individuals who are driven by hard problems and want their work to matter. Come build it with us!

About the Role

TwelveLabs is looking for a storyteller who speaks fluent AI. Our models, Marengo and Pegasus, let machines understand video the way people do. Your job is to make people feel what that means. You’ll find the human story inside the technology and tell it in a way that sticks, whether the reader is a developer shipping their first integration, a creator or AI-native builder using our models through Claude, ChatGPT, or an MCP server, or a marketer imagining what’s suddenly possible with their video library. You know the technology well enough to get it right and to earn engineers’ respect. Your real strength is the narrative: turning “multimodal embeddings” into “find the exact moment in 10,000 hours of footage.” This isn’t a documentation role. You won’t write API references or manuals. You’ll write the stories that make people want to open them.

You're comfortable enough with code and APIs to follow along with a technical implementation, but your real skill is translation. You can take something complex, like multimodal video embeddings or video-to-text reasoning, and shape it into whatever form fits the audience: a step-by-step tutorial for a developer, a plain-language explainer for someone using our models through a chat interface, or a forum post that sparks a conversation.

Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes.

In this role, you will

• Write blog posts, guides, video outlines, and tutorials that help a range of audiences, from developers to creators to AI-native builders, understand and start using TwelveLabs' products

• Own SEO and on-page optimization for content, working with external SEO and web dev support to make sure what you write actually gets found

• Create educational resources (explainers, how-tos, conceptual overviews) that lower the barrier to understanding video AI for both technical and non-technical audiences

• Write technical articles for external placement on developer forums, industry publications, and news sites

• Support email and social copy when technical accuracy or product nuance matters

• Partner with product, engineering, and partner marketing to stay current on what TwelveLabs can do and where it's headed, including how our models show up in tools like Claude, ChatGPT, and MCP servers

• Keep a pulse on how competitors and the broader video AI space talk about their own technology, and use that to sharpen how we talk about ours

You may be a good fit if you have

• Experience writing technical or product content for a mix of audiences, ideally including both developers and less technical end users

• A portfolio that shows you can simplify a complex technical concept without dumbing it down, and that you can adjust register depending on who's reading

• Enough technical fluency to read documentation, follow a code sample, or sit in on an engineering conversation and come away with something to write

• Working knowledge of SEO fundamentals (you don't need to be an SEO specialist, but you should know how content and search intersect)

• Strong instincts for structure: you know how to build a guide or tutorial that someone can actually follow, not just read

• Comfort moving between formats: long-form guides one day, a tight forum post or social caption the next

Preferred Qualifications

• Familiarity with video, multimodal AI, or computer vision concepts

• Experience writing about or using AI tools like Claude, ChatGPT, or MCP servers, especially explaining them to non-technical audiences

• Experience writing for developer communities (forums, Dev.to, Hacker News, Reddit)

• Basic comfort with Git, APIs, or SDKs, enough to test something out yourself before writing about it

Benefits and Perks

• Open and inclusive culture and work environment
• Work closely with a collaborative, mission-driven team on cutting-edge AI technology
• Full health, dental, and vision benefits
• Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years
• Monthly wellness stipend
• Annual Learning & Development stipend to invest in your growth
• Global offices in San Francisco and Seoul, and coworking office memberships for remote team members
• VISA support where applicable
• Transportation stipend (SF & NY onsite only)
• Daily meal support (SF & NY onsite only)
• If someone contacted you about this role and you’d like to verify they’re a member of our team, please email [e-mail]