Technical SEO Specialist

Advance Local; Portland (OR); On-site; USD 60,000 - 80,000; Full time

Job summary

Advance Local is looking for an experienced SEO Specialist to drive organic traffic growth and improve search rankings for clients. The ideal candidate will develop comprehensive SEO strategies and optimize content to maximize visibility.

With a Bachelor’s degree and at least 2 years of digital marketing experience, you should excel in analytics, SEO best practices, and client communication.

This role offers opportunities for professional growth in a collaborative environment.

Qualifications

• Minimum 2 years of experience in SEO or digital marketing.
• Strong understanding of on-page and technical SEO.
• Proficiency with SEO analytics tools.

Responsibilities

• Develop and implement high-impact SEO strategies.
• Optimize website content for on-page SEO.
• Assist in preparing SEO performance reports.

Skills

SEO best practices

Content optimization

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Search Console

Screaming Frog

Job description

Job Title

SEO Specialist

Overview

We are seeking a detail-oriented and proactive SEO Specialist to join our team. In this role, you will develop, plan, and implement high-impact SEO content strategies while supporting analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for clients across a range of industries.

Primary Responsibilities

SEO Content Development & Planning

• Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand, including AI-driven search signals.
• Develop comprehensive SEO content strategies to support organic visibility and user intent.
• Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments, such as Google and LLMs.
• Review, implement, and execute SEO best practices.

SEO Content Implementation & Optimization

• Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.).
• Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization.
• Monitor content performance post-launch and make iterative improvements based on data insights.

Analytics & Reporting Support

• Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms.
• Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement.
• Provide actionable insights and recommendations to improve SEO outcomes and client ROI.

Client Support

• Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries.
• Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
• Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency experience or experience supporting multi-location retail, capital equipment, or automotive businesses preferred).
• Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Screaming Frog, or similar).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills for client interactions and team collaboration.
• Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Experience in automotive, capital equipment, multi-location, or performance marketing industries.
• Familiarity with content management systems like WordPress.
• Knowledge of AI-driven search trends and optimization techniques.

Equal Opportunity Employer

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

Accommodation Statement

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Visa Sponsorship

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.