Technical SEO Specialist

Cloud Theory; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Catalyst IQ, a digital marketing and technology leader, seeks a detail-oriented Technical SEO Specialist to develop and implement high-impact SEO strategies with a strong focus on technical SEO and website optimization.

You will work with writers, developers, analytics teams, and client stakeholders to drive organic growth, perform technical audits, and translate findings into actionable tickets for multi-location sites. Experience with large, complex sites and migrations is valued.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
• 3+ years of SEO experience with hands-on technical and content SEO.
• Strong understanding of technical SEO principles including crawling, indexation, site architecture, canonicalization, redirects, XML sitemaps, robots.txt, internal linking, structured data, and Core Web Vitals.
• Hands-on experience conducting technical SEO audits and translating findings into actionable recommendations.
• Proficiency with SEO and analytics tools (e.g., GA4, GSC, Screaming Frog).
• Knowledge of emerging SEO trends including AEO/GEO/AI search.
• Analytical and problem-solving skills; ability to diagnose issues and prioritize actions.
• Ability to explain technical concepts to developers, clients, and non-technical stakeholders.
• Detail-oriented, organized, and able to manage multiple projects.

Responsibilities

• Research and identify high-opportunity keywords, trends, gaps, and technical opportunities aligned with client goals and market demand, including AI-driven signals.
• Develop comprehensive SEO strategies incorporating content, on-page, technical, and emerging search considerations.
• Collaborate with writers and stakeholders to plan and optimize content for traditional and emerging search environments.
• Conduct technical SEO audits; analyze crawlability, indexation, site architecture, internal linking, and page experience.
• Implement and optimize technical SEO elements: redirects, canonicalization, XML sitemaps, robots.txt, structured data, Core Web Vitals.
• Translate technical findings into developer-ready tickets and work with teams to implement fixes.
• Support migrations, redesigns, CMS changes, URL structure changes, and major website updates.
• Establish best practices and scalable improvements across client sites.
• Audit and optimize on-page elements including metadata, headings, internal linking, schema, and search intent.
• Monitor performance using SEO tools; provide data-driven insights and recommendations for improvement.
• Adapt to changes in search engine requirements and emerging experiences (AEO, GEO, AI).
• Communicate strategies and results clearly to technical and non-technical stakeholders.
• Collaborate with developers, content writers, SEO specialists, and client-facing teams.
• Respond promptly to client questions and manage multiple projects.

Skills

Technical SEO

Analytical thinking

Communication skills

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics 4

Google Search Console

Screaming Frog

Job description

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a detail-oriented and proactive Technical SEO Specialist to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO strategies, with a strong focus on technical SEO and website optimization. You will collaborate closely with other SEO specialists, content writers, developers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, resolve technical SEO issues, and deliver measurable results for clients across a range of industries.

The ideal candidate has a strong foundation in technical SEO, enjoys troubleshooting complex website issues, and can translate technical findings into clear, actionable recommendations. Experience working with large, multi-location websites, automotive websites, or other complex website environments is highly valued.

Primary Responsibilities

• Research and identify high-opportunity keywords, search trends, content gaps, and technical opportunities aligned with client business goals and market demand, including AI-driven search signals.
• Develop comprehensive SEO strategies that incorporate content, on-page, technical, and emerging search considerations.
• Collaborate with writers, other SEO specialists, and stakeholders to plan and optimize content for traditional and emerging search environments.

Technical SEO & Website Optimization

• Conduct technical SEO audits and analyze websites for issues impacting crawlability, indexation, site architecture, internal linking, page experience, and organic search performance.
• Implement and optimize technical SEO elements, including redirects, canonicalization, XML sitemaps, robots.txt, status codes, structured data, Core Web Vitals, and other technical factors.
• Translate technical findings into clear, actionable recommendations and developer-ready tickets; collaborate with developers and internal teams to implement and validate fixes.
• Support technical SEO initiatives related to website migrations, redesigns, CMS changes, URL structure changes, and other significant website updates.
• Establish technical SEO best practices and identify opportunities for scalable improvements across client websites.

On-Page SEO, Analytics, & Performance

• Audit and optimize on-page SEO elements including metadata, headings, internal linking, schema, and search intent, while ensuring content is technically optimized and properly integrated into website architecture.
• Use Google Search Console, Google Analytics, Screaming Frog, and other SEO tools to monitor organic performance, identify opportunities, and investigate changes in traffic, rankings, indexing, and crawlability.
• Track key SEO performance indicators and provide data-driven insights and recommendations to improve organic visibility, website performance, and client outcomes.
• Monitor and adapt to changes in search engine requirements and emerging search experiences, including AEO, GEO, and AI-driven search.
• Client & Cross-Functional Collaboration
• Communicate SEO strategies, technical findings, recommendations, progress, and results clearly to both technical and non-technical stakeholders.
• Collaborate with developers, content writers, SEO specialists, and client-facing teams to execute integrated SEO strategies.
• Respond promptly and professionally to client questions and requests related to SEO performance and opportunities.
• Manage multiple client projects and prioritize SEO initiatives based on potential impact, business objectives, and available resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
• 3+ years of experience in SEO, with demonstrated hands-on experience in technical and content SEO.
• Strong understanding of technical SEO principles, including crawling, indexation, site architecture, canonicalization, redirects, XML sitemaps, robots.txt, internal linking, structured data, and Core Web Vitals.
• Hands-on experience conducting technical SEO audits and translating findings into actionable recommendations.
• Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
• Strong understanding of current SEO best practices, including emerging trends in AEO/GEO/AI search.
• Excellent analytical and problem-solving skills with the ability to diagnose technical issues and prioritize recommendations based on potential SEO impact.
• Ability to communicate technical concepts clearly to developers, clients, and non-technical stakeholders.
• Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Experience working in an SEO or digital marketing agency environment.
• Experience with large, multi-location, automotive, capital equipment, or other complex websites.
• Experience with website migrations, domain migrations, redesigns, or CMS transitions.
• Familiarity with WordPress and other content management systems.
• Experience working directly with developers or web development teams.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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Advance Local Media LLC is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here:

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