Technical Sales Support Representative

Lincoln Electric; Madison (WI); Remote; USD 55,000 - 80,000; Full time

Job summary

Lincoln Electric is seeking a highly skilled Technical Sales Support Specialist to empower our sales organization and key customers with advanced technical product expertise in welding. You will develop precise quotations, accelerate order fulfillment, resolve warranty issues, and drive lead conversion while delivering timely sales information.

You will analyze sales data, produce reports in Salesforce, ensure data integrity, and support pipeline development across cross-functional teams,

Qualifications

• Bachelor’s degree or equivalent experience required.
• Minimum 5 years for Level III or 7+ years for Level IV may be considered.
• Strong communication and collaboration skills.
• Experience with sales data analysis and forecasting.

Responsibilities

• Provide advanced technical product expertise for sales channels.
• Develop precise technical quotations and accelerate order fulfillment.
• Resolve warranty and service issues and manage lead conversion.
• Analyze sales data to identify trends and improvements.
• Deliver reports and insights to the commercial team and distributors.
• Maintain Salesforce data integrity and forecast accuracy.
• Qualify inbound leads and refine opportunity funnels.
• Engage Elite customers with order updates and service needs.
• Prioritize workload to meet deadlines.

Skills

Detail oriented

Interpersonal skills

Oral and written communication

Self-motivated

Professionalism

Independent worker

Understanding of Lincoln Electric

Welding procedures knowledge

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Excel

SAP

Salesforce

Job description

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at

Location: Remote - Ohio, Remote - Alabama, Remote - Arizona, Remote - Arkansas, Remote - Connecticut, Remote - Delaware, Remote - Florida, Remote - Georgia, Remote - Idaho, Remote - Illinois, Remote - Indiana, Remote - Iowa, Remote - Kansas, Remote - Kentucky, Remote - Louisiana, Remote - Maine, Remote - Maryland, Remote - Massachusetts, Remote - Michigan, Remote - Minnesota, Remote - Missouri, Remote - Montana, Remote - Nebraska, Remote - Nevada, Remote - New Hampshire, Remote - New Jersey, Remote - New Mexico, Remote - Ohio, Remote - New York, Remote - North Carolina, Remote - North Dakota, Remote - Oklahoma, Remote - Oregon, Remote - Pennsylvania, Remote - Rhode Island, Remote - South Carolina, Remote - South Dakota, Remote - Tennessee, Remote - Texas, Remote - Utah, Remote - Vermont, Remote - Virginia, Remote - Washington, Remote - West Virginia, Remote - Wisconsin, Remote - Wyoming, Remote – Washington DCEmployment Status:

Hourly Full-Time

Function: Customer Experience

Pay Range: $54,788.00 - $79,880.00

Target Bonus: 8.0%

Req ID: 30362

About

We are seeking a highly skilled and detail‑oriented Technical Sales Support Specialist to deliver advanced support to our sales organization and key customers. In this role, you will apply strong analytical abilities, technical product and welding process knowledge, and sound judgment to ensure data accuracy, streamline sales processes, and enhance overall sales effectiveness. This position plays a critical role in enabling the sales team by driving operational efficiency, identifying improvement opportunities, and supporting pipeline development. As an integral member of the commercial team, you will collaborate closely with cross‑functional departments across Lincoln Electric to provide distributor partners and customers with exceptional service, timely insights, and a high level of technical and operational expertise.

Job Duties and Responsibilities

Provide advanced sales channel support by delivering specialized technical product expertise, developing accurate technical quotations informed by deep knowledge of welding products and processes, accelerating critical order fulfillment, resolving warranty and service issues, managing lead conversion activities, and equipping internal and external stakeholders with comprehensive, timely sales information. Analyze and interpret business and sales data to identify performance trends, uncover root causes, and recommend improvement opportunities that support operational effectiveness and sales growth initiatives. Own the creation and delivery timely reports and insights to the commercial team and distributors —including RCR, NAP, Distributor Marketing Funds, and Honors Training Tracking reports—to strengthen distributor relationships and support commercial sales initiatives and compliance requirements. Drive data integrity across strategic account records in Salesforce by conducting structured quality reviews, validating completeness and accuracy of contact, account, and activity data, and identifying gaps or trends that impact forecasting accuracy and sales pipeline analysis.

Job Duties and Responsibilities (Continued)

Qualify and evaluate inbound sales leads from advertising, email campaigns, catalogs, web inquiries, and trade shows, converting them into actionable, high‑quality opportunities that enable the sales team to drive pipeline growth. Monitor, validate, and refine opportunity funnels in Salesforce to ensure data accuracy, timeliness, and the strategic disposition of inactive or outdated opportunities, enabling clearer pipeline visibility for Sales Management. Proactively engage Elite customers to provide timely updates on open orders, product availability, and service needs, while maintaining ongoing accessibility through Salesforce for call handling and support activities to elevate the overall customer experience. Prioritize and manage a diverse workload to meet deadlines and departmental standards, applying independent judgment and problem‑solving skills. Perform additional duties as needed to support departmental objectives and overall company strategy.

Minimum Qualifications

• Bachelor’s degree or equivalent experience (minimum 5 years for a level III and minimum 7 years for a level IV) may be considered.
• Detail oriented with exceptional interpersonal, oral, and written communication skills.
• Highly self‑motivated and outgoing individuals who thrive in a fast‑paced environment.
• High Level of professionalism, integrity, organization, problem solver and good judgment skills.
• Works independently with accountability and consistent follow‑through.
• Strong understanding of Lincoln Electric organization structure, product portfolio, and customer base.
• Strong understanding of welding procedures and processes.

Preferred Qualifications

• Bachelor's degree preferred.
• Sales/Customer service experience is also preferred.
• Proficiency in Microsoft Excel.
• Proficiency with SAP and Salesforce preferred.
• Flexibility to work multiple time zones

Lincoln Electric is an Equal Opportunity Employer.

We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.