Technical Program Manager - Marketing (Remote) US

Cengage; Kentucky; Hybrid; USD 102,000 - 117,000; Full time

Job summary

At Cengage, a global edtech leader, we seek a dedicated Program Manager for Marketing Technology to own end-to-end program delivery and governance across the MarTech stack.

You will drive roadmaps, coordinate dependencies, manage platform integrations, and partner with Marketing, Product, Engineering, and Data teams to execute and iterate on initiatives that enhance digital experiences and learner outcomes.

Qualifications

• Leading large, complex technology programs across multiple functions and influencing teams without direct authority.
• Experience with Marketing Technology platforms and ecosystems: marketing automation, CRM, CMS, consumer data, insights, and digital experience tech.
• Good understanding of system integrations, APIs, data flows, platform dependencies, and enterprise SaaS tech.
• Exceptional communication, relationship-building, facilitation, and problem-solving with senior leadership exposure.
• Experience with Agile/Scrum, Kanban, or SAFe and tools like Jira and Confluence.
• Preferred PMP or similar certification.
• Experience leading enterprise MarTech transformation or modernization initiatives.
• Experience with Salesforce Marketing Cloud, Salesforce Data Cloud/CDPs, CMS platforms, CRM, and digital analytics tech.
• Experience partnering across Marketing, Web/eCommerce, Data & Analytics, Architecture, and Engineering teams.

Responsibilities

• Own program management and delivery across the Marketing Technology portfolio, aligning with Marketing and Technology priorities.
• Lead complex, multi-functional MarTech programs from planning through delivery (roadmaps, dependencies, risks, testing, deployment, adoption).
• Coordinate priorities with Marketing, Product, Engineering, Architecture, Data, Analytics, and other teams.
• Provide governance over the marketing tech landscape, including integrations, lifecycle planning, debt, and investment priorities.
• Deliver executive-level reporting on program health, risks, dependencies, and key achievements.
• Identify opportunities to simplify and improve the MarTech ecosystem and drive platform improvements.

Skills

Program leadership

MarTech platforms

APIs & data flows

Executive communication

Agile/Scrum/SAFe

PMP certification

MarTech transformation

Salesforce Marketing Cloud

Cross-functional collaboration

Job description

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our company is searching for a dedicated Program Manager for Marketing Technology to own the delivery, governance, and evolution of our Marketing Technology portfolio. The Program Manager will provide end-to-end program leadership across the MarTech stack, driving roadmap execution, coordination of multiple functions, dependency management, platform integration, governance, and continuous improvement. The role requires deep technical program management capabilities combined with an understanding of digital marketing platforms, customer data, analytics, integrations, and marketing operations.

Key Responsibilities

• Own program management and delivery across the Marketing Technology (MarTech) portfolio, ensuring initiatives align with Marketing and Technology priorities.
• Lead complex, multi-functional MarTech programs from planning through delivery, including roadmaps, achievements, dependencies, risks, testing, deployment, and adoption.
• Partner with Marketing, Product, Engineering, Architecture, Data, Analytics, and other teams to coordinate priorities and drive successful execution.
• Provide governance and oversight throughout the marketing technology landscape, including platform integrations, technology lifecycle planning, technical debt, and investment priorities.
• Drive executive-level communication and reporting on program health, risks, dependencies, decisions, and key achievements.
• Find opportunities to simplify and improve the MarTech ecosystem, including evaluating new technologies, improving integrations, and driving process and platform improvements.

Qualifications

• Demonstrated experience leading large, complex technology programs across multiple functions and influencing teams without direct authority.
• Experience working with Marketing Technology platforms and ecosystems, including marketing automation, CRM, CMS, consumer information, insights, and digital experience technologies.
• Good understanding of system integrations, APIs, data flows, platform dependencies, and enterprise SaaS technologies.
• Exceptional communication, relationship-building, facilitation, and problem-solving skills, with experience working directly with senior leadership.
• Experience with software development and delivery practices such as Agile/Scrum, Kanban, or SAFe and tools such as Jira and Confluence.
• Preferred PMP or similar program/project management certification.
• Experience leading enterprise MarTech transformation or modernization initiatives.
• Experience with Salesforce Marketing Cloud, Salesforce Data Cloud/CDPs, CMS platforms, CRM, and digital analytics technologies.
• Experience partnering across Marketing, Web/eCommerce, Data & Analytics, Architecture, and Engineering teams.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail].

About Cengage Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 15% Annual: Individual Target $101,900.00 - $117,175.00 USD

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.