Technical Product Marketing Manager

Cloudflare, Inc.; East Portal Distributed Camping Area (CO); Remote; USD 120,000 - 180,000; Full time

Job summary

Cloudflare, Inc. seeks a Technical Product Marketing Manager for Cloudflare One. You will join the product marketing team and work with sales, product management, engineering and marketing to bring AI security solutions to market.

You will develop messaging, campaigns and content, own go-to-market activities, and translate complex security concepts into clear value propositions for customers across industries.

Qualifications

• Experience crafting product messaging for security software.
• Ability to coordinate with sales, product mgmt, eng and marketing.
• Strong research skills and market analysis experience.

Responsibilities

• Develop messaging and content that drives awareness and adoption.
• Own go-to-market activities for key cloud security products.
• Acquire deep customer knowledge through market research and interviews.
• Develop and execute integrated marketing campaigns.

Skills

Technical product marketing

AI security knowledge

Market research

Content creation

Go-to-market strategy

Cross-functional collaboration

Messaging

Campaign development

Tools

Marketing automation

CRM

AI tools

Job description

About Us

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: USA - Remote

About Us At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the Department

Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. Product Marketing plays a central role by partnering throughout the company to deliver customer insights, take new and existing products to market, and develop content that fuels growth campaigns.

About the Role

Technical Product Marketing Manager Cloudflare is looking for an experienced technical product marketer to join our Cloudflare One (Our SASE/Zero Trust platform) product marketing team. This is a high-impact, results-oriented role, where you will work directly with sales, product management, engineering and marketing to take new solutions to market. You will develop messaging and campaigns that drive acquisition and expansion. The team building these solutions are currently at the leading of AI security for the enterprise and you will be responsible for helping communicate how they work to our audience. Successful candidates will have a passion for helping organizations improve their security posture and protect their data from cyberattacks. You will have a drive to understand the cloud security market, articulate product details, and elevate our messaging to deliver breakthrough initiatives and standout content. You will enjoy this role if you like working with fast-paced teams, finding creative ways to tell a story, and having autonomy to drive your initiatives. This role is a part of our global Cloudflare One team which comprises all the roles we need to take our solution to market, such as sales, technical sales and marketing.. This role reports to our Cloudflare One leader. Responsibilities include: Develop messaging and content that drives awareness, evaluation and adoption of our IT and AI security products Leveraging AI to do research, build content and automate tasks Own go-to-market activities for key cloud security products. Acquire deep customer knowledge through market research, customer interviews and segmentation analysis. Develop and execute integrated marketing campaigns to drive demand for products and solutions. Partner with product management…