Technical Brand Designer

Ideogram; City of Utica (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation and equity

4 weeks of vacation

Comprehensive health, vision, and dental coverage

RRSP/401(k) with employer match up to 4%

Top-of-the-line tools and tech

Autonomy to explore and experiment

A culture of learning and growth

Job summary

Ideogram in New York is seeking its first Technical Brand Designer to join the Product Design team. This role involves shaping brand expression, design systems, and storytelling into a cohesive visual language.

As the Technical Brand Designer, you will define brand guidelines, design marketing experiences, and collaborate with teams to ensure brand consistency. The position offers competitive compensation, equity, and a culture of learning and growth.

Qualifications

• 5+ years in brand, motion, visual, or marketing design.
• Strong portfolio showcasing web, digital, and brand systems.
• Experience creating scalable design systems.

Responsibilities

• Define and evolve the brand guidelines.
• Design high-impact marketing and web experiences.
• Collaborate with creative agency.

Skills

Brand design

Motion design

Visual design

Collaboration

Technical fluency

Tools

Figma

AI coding tools

Job description

About Ideogram: Ideogram’s mission is to make world‑class design accessible to everyone, multiplying human creativity. We build proprietary generative media models and AI‑native creative workflows, tackling unsolved challenges in graphic design. Our team includes builders with a track record of technology breakthroughs including early research in Diffusion Models, Google’s Imagen, and Imagen Video. We care about design, taste, and craft as much as research and engineering—shipping experiences that creatives actually love.

We’ve raised nearly $100 M, led by Andreessen Horowitz and Index Ventures. Headquartered in Toronto with a growing team in NYC, we’re scaling fast, aiming to triple over the next year. We’re a flat team with a culture of high ownership, collaboration, and mentorship.

Opportunity

We’re looking for our first Technical Brand Designer to join Ideogram’s Product Design team. In this role, you’ll shape how our brand is experienced across every touchpoint, uniting brand expression, design systems, and storytelling into one cohesive visual language. You’ll build and maintain a visual system and asset library that brings Ideogram’s identity to life, ensuring our story feels consistent, expressive, and unique. Working closely with Marketing, Product, and our external creative agency, you’ll evolve Ideogram’s brand for its next stage of growth by balancing craft, clarity, and scalability. This is a unique, blended role at the intersection of brand and product design that is perfect for a designer who’s as obsessed with craft and storytelling as they are with systems and consistency.

Your Mission

• Define and evolve the brand guidelines: build and scale a cohesive brand identity across web, campaigns, and product surfaces, creating the visual foundation for Ideogram’s next phase of growth.
• Design high‑impact marketing and web experiences: partner with product and marketing to design elegant, responsive web experiences and digital campaigns that communicate our story and technology.
• Bridge product and brand: work cross‑functionally to ensure our brand expression feels consistent and inspiring, from launch moments to UI details.
• Collaborate with our creative agency: translate high‑level brand strategy into visual executions, ensuring every asset feels aligned with our tone, aesthetic, and ambition.
• Prototype, test, and iterate: explore ideas quickly through sketches, motion studies, and rapid iterations; use feedback and data to refine direction.
• Champion design excellence and storytelling: set a high bar for visual quality and brand consistency while inspiring others to think creatively and craft boldly.

What We’re Looking For

• Experience: 5+ years in brand, motion, visual or marketing design—ideally in a creative tech, AI, or design‑led company.
• Portfolio: a strong body of work showcasing web, digital, and brand systems that balance craft, clarity, and storytelling.
• Systems thinker: experience creating scalable design systems and reusable components across channels and platforms.
• Cross‑functional collaborator: comfortable partnering with product, marketing, and agency teams; thrives in collaborative and fast‑paced environments.
• Technical fluency: expert in Figma for system design and collaboration; experience using AI coding tools (e.g., Claude Code, Cursor) to rapidly build landing pages, internal branding tools, and interactive prototypes. You’ll live in these tools as you explore, refine, and bring ideas to life.
• Curious and iterative: blends creative intuition with measurable impact by leveraging experimentation, A/B testing, and performance data to guide design decisions and continuous learning.

Our Culture

We’re a team of exceptionally talented, curious builders who love solving tough problems and turning bold ideas into reality. We move fast, collaborate deeply, and operate without unnecessary hierarchy, because we believe the best ideas can come from anyone. Everyone at Ideogram rolls up their sleeves to make our products and our customers successful. We thrive on curiosity, creativity, and shared ownership. We believe that small, dedicated teams working together with trust and purpose can move faster, think bigger, and create amazing things.

Ideogram is committed to welcoming everyone—regardless of gender identity, orientation, or expression. Our mission is to create belonging and remove barriers so everyone can create boldly.

What We Offer

• Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram’s success.
• 4 weeks of vacation to recharge and explore.
• Comprehensive health, vision, and dental coverage starting on day one.
• RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join.
• Top‑of‑the line tools and tech to fuel your creativity and productivity.
• Toronto HQ perks: steps from Union Station and the PATH, with daily in‑office lunches and dinners.
• Autonomy to explore and experiment—whether you’re testing new ideas, running large‑scale experiments, or diving into research, you’ll have access to compute and resources you need when there’s a clear business or creative use case. We encourage curiosity and bold thinking.
• A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.