Tax Campaign Marketer Lead Specialist

PowerToFly; Alabama; On-site; USD 77,000 - 157,000; Full time

Job summary

Deloitte's Tax Marketing team is seeking a Campaign Lead Specialist to transform business goals into integrated marketing programs. You will lead AI-focused campaigns, work with Tax marketing leadership, stakeholders, and cross-functional teams to elevate Tax Tech & AI positioning.

This role requires 5+ years in marketing or communications, experience with AI/tools, and strong writing. Travel up to 10% is expected; a Bachelor's in Marketing is preferred.

Qualifications

• 5+ years of experience in marketing or communications, with a focus on marketing strategy; AI, emerging tech, or professional services marketing is a plus.
• Experience on a virtual team within a matrixed organization, preferably global.
• Microsoft Office Suite skills with ability to integrate technologies to support marketing.
• Familiarity with internal AI tools and applying them to support marketing workstreams.
• Understanding of Agile; Workfront experience preferred.
• Bachelor's degree in Marketing or related discipline.
• Ability to travel up to 10% based on business needs.

Responsibilities

• Lead integrated strategic marketing and communications activities across traditional and innovative channels.
• Collaborate with teams and apply agile principles to campaigns.
• Develop marketing plans and activation calendars for Tax AI initiatives.
• Shape content strategy and develop assets (POVs, articles, podcasts, etc.).
• Prepare strategic briefs and presentations, ensuring quality control across projects.
• Monitor market trends and campaign performance to inform adjustments.
• Develop post-campaign ROI analyses and lessons learned.

Skills

Marketing strategy

Communication

Strategic thinking

Project management

Collaboration

Presentation skills

Data-driven decision making

Education

Bachelor's degree in Marketing or related discipline

Tools

Microsoft Office Suite

Workfront

AI tools familiarity

Job description

Tax Campaign Marketer Lead Specialist

If you're a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte's full-service Marketing, Brand & Communications organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte's powerful brand equity to create undeniable impact. If you find opportunity where others don't, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we'll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

Recruiting for this role ends on 10/11/2026.

In this role, you will serve as a strategic marketer supporting Deloitte Tax's AI priorities, helping translate business goals into integrated marketing campaigns that build market visibility, deepen client engagement, and generate measurable business impact. This individual will work closely with Tax marketing leadership, business stakeholders, and cross-functional teams to develop and execute campaigns that elevate Deloitte's Tax Tech & AI positioning in the marketplace.

Responsibilities

• Bring marketing strategies to life by driving integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels, aligning with fiscal year priorities and business objectives.
• Engage and collaborate, and leverage agile principles in the successful creation and execution of marketing campaigns
• Develop marketing campaigns plans and activation calendars that align Tax AI initiatives, including a client targeting strategy and customer journey mapping that outlines multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline
• Make recommendations on content strategy, development, and deployment, including derivative content; partner with subject matter specialists and stakeholders to shape campaign messaging and create relevant content and eminence assets, including POVs, articles, podcasts, and other digital assets
• Support development of strategic briefs, stakeholder presentations, and approval materials for campaign plans, content, and activations; review content and creative assets to ensure quality control for all projects against applicable standards
• Stay current on the rapidly evolving Tax AI market landscape, emerging trends, and competitive activity to help inform campaign recommendations and positioning
• Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments as needed
• Develop post-campaign analysis (ROI) and lessons learned

Successful candidate will possess

• Strong written and verbal communication skills, with the ability to tailor messages for and present recommendations effectively to stakeholders, partners, and internal teams
• Strategic thinking skills, with the ability to translate business priorities into practical marketing plans and campaign actions
• Strong project management and organizational skills; can manage multiple projects and meet tight deadlines
• Collaborative and proactive with a "can-do" mentality
• Ability to present ideas, provide rationale and make recommendations to leaders and their teams
• Experience using data, metrics, and performance insights to optimize campaign outcomes

The Team

Deloitte's Marketing, Brand & Communications team combines the power of Deloitte's brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Marketing, Brand & Communications is the partner that can transform big ideas into big impact.

Within this environment, the Tax marketing team plays a critical role in elevating Deloitte Tax's marketplace positioning, connecting priority offerings to client needs, and activating integrated campaigns that advance growth objectives across the practice.

Required Qualifications:

• 5+ years of experience in marketing or communications, with a focus on marketing strategy; experience in AI, emerging technology, or professional services marketing is a plus
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Familiarity with approved internal AI tools and an ability to apply them appropriately to support marketing workstreams, content development, campaign planning, and productivity
• Understanding of Agile methodology; experience working in Workfront is preferred
• Bachelor's degree in Marketing or related discipline
• Ability to travel up to 10%, based on business needs and campaign activities

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $76600 - $157200.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.