Talent Marketing Specialist

ColonialWebb Contractors Company; Richmond (VA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Career growth opportunities

Collaborative culture

Employer brand elevation

Exposure to operational leadership

Expansion markets exposure

Job summary

A leading construction service provider in Richmond, VA is seeking a Talent Marketing Specialist to drive recruitment marketing efforts. This role focuses on creating innovative campaigns to attract top talent in skilled trades and leadership positions. Candidates should have extensive experience in digital marketing, strong analytical skills, and a collaborative attitude. Join a team committed to developing impactful employer branding strategies and enhancing workforce growth in a dynamic environment.

Qualifications

• Proven experience in employer branding and recruitment marketing.
• Strong understanding of analytics and data-driven strategies.
• Ability to develop audience-specific messaging and personas.

Responsibilities

• Develop and execute talent attraction campaigns.
• Enhance employer brand strategy across digital platforms.
• Manage multi-channel recruitment marketing initiatives.
• Manage multi-channel recruitment marketing, including LinkedIn, job boards, social ads.
• Analyze campaign metrics: cost per applicant, conversion, channel ROI.
• Create audience-specific messaging for skilled trades, technical roles, and early careers.
• Tell employer stories through video, testimonials, and digital ads.
• Collaborate with Talent Acquisition, HR, and leadership to align strategy with hiring demand.

Skills

Digital marketing

Recruited marketing

Collaboration

Data analysis

Marketing funnels

Education

3+ years of experience in digital marketing

Experience managing performance-based marketing campaigns

Job description

Job Title: Talent Marketing Specialist

Department: Marketing

Reports To: Director of Marketing and Brand Development

FLSA Status: Exempt

Location: Richmond, VA (Travel Required)

Position Summary

ColonialWebb is seeking a data-driven, creative Talent Marketing Specialist to lead recruitment marketing and employer branding initiatives that attract top talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy — building scalable, high-impact campaigns that create a predictable pipeline of Service Technicians and other critical positions that power our continued growth.

Who We Are

At ColonialWebb, we are a leading provider of mechanical and electrical construction, service, and manufacturing services throughout the Mid-Atlantic. For over 50 years, we’ve built our reputation on safety, innovation, and delivering exceptional results for our customers. Our people are the foundation of our success, and we are committed to developing strong teams, investing in growth, and creating meaningful career opportunities across our organization.

Perks of Joining ColonialWebb

• Competitive compensation and comprehensive benefits package
• Career growth and professional development opportunities
• Collaborative, team-oriented culture
• Opportunity to shape and elevate ColonialWebb’s employer brand
• Exposure to expansion markets and operational leadership teams

Essential Duties and Responsibilities (A Day in the Life)

• Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals
• Build and enhance ColonialWebb’s employer brand strategy across digital platforms
• Launch targeted, geo-focused recruiting campaigns in expansion markets
• Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)
• Optimize marketing funnels from impressions to qualified applicants
• Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI
• Develop audience-specific messaging for skilled trades, technical professionals, and early career talent
• Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising
• Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand

Qualifications

Required Education and Experience

• 3+ years of experience in digital marketing, recruitment marketing, or employer branding
• Proven experience managing performance-based marketing campaigns
• Experience developing audience personas and targeted messaging strategies

Required Knowledge, Skills, and Abilities

• Strong understanding of marketing funnels, lead generation, and conversion optimization
• Data-driven mindset with ability to translate analytics into actionable recruiting strategy
• Experience reporting on performance metrics and ROI
• Ability to collaborate effectively across departments and leadership levels

Preferred Qualifications

• Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries
• Experience with programmatic advertising and job board strategy
• Multi-channel campaign development and execution experience

Equal Opportunity Employer

ColonialWebb is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Equal Opportunity Employer, including disabled and veterans.