System Chief Marketing & Brand Officer

Nicklaus Children's; Miami (FL); On-site; USD 180,000 - 300,000; Full time

Job summary

Nicklaus Children's is seeking a System VP/Chief Marketing Communication/Brand Officer to lead the entire Marketing, Communications, and Brand portfolio. The role shapes strategy, aligns marketing with growth goals, and drives brand reputation across the network and communities served.

You will lead digital transformation, analytics, and omni-channel campaigns while partnering with clinical and executive leaders to enhance patient experience and market leadership.

Qualifications

• 15+ years in executive leadership across marketing, branding, corporate communications, and PR.
• 10+ years leading matrixed teams in complex organizations.
• Experience with data-driven strategy, analytics, and enterprise brand management.
• Demonstrated ability to shape strategic plans and drive growth in healthcare.

Responsibilities

• Lead systemwide marketing, advertising, digital marketing, PR and corporate communications strategies.
• Partner with executive leadership to shape enterprise strategy, brand growth and reputation.
• Develop budgets, performance metrics, and ROI reporting for marketing initiatives.
• Oversee enterprise events, physician outreach, and community engagement programs.
• Drive data-driven insights to improve patient acquisition, loyalty and market share.

Skills

Executive leadership

Strategic marketing

Brand management

Digital marketing

Public relations

Healthcare industry knowledge

Pediatric healthcare knowledge

Stakeholder management

Education

Master's Degree in Business, Marketing, Healthcare, Liberal Arts, or relevant field

Job description

Nicklaus Children's is seeking a System VP/Chief Marketing Communication/Brand Officer to lead the entire Marketing, Communications, and Brand portfolio. The role shapes strategy, aligns marketing with growth goals, and drives brand reputation across the network and communities served.

You will lead digital transformation, analytics, and omni-channel campaigns while partnering with clinical and executive leaders to enhance patient experience and market leadership.