SVP of Marketing

Airslate; Boston (MA); Hybrid; USD 300,000 - 520,000; Full time

Benefits offered by this job

Remote and hybrid work

Stock options

Health coverage

Mental health days

Learning & development

Family-friendly culture

Job summary

airSlate seeks a seasoned SVP of Marketing to lead our global marketing organization across four BUs and the sales team. You will own SEM, SEO, affiliates and broader digital performance, while building campaigns, demand-gen, content strategy and email execution in collaboration with product and sales.

You'll shape GTM positioning for SMBs and mid-market, steer the martech stack with engineering and data teams, and define metrics, dashboards and analytics to prove ROI across channels.

Qualifications

• 15–20 years of SaaS marketing leadership experience.
• Proven track record building and scaling B2B demand gen—lead gen, scoring, routing.
• Hands-on builder who can operate with lean teams and scale.

Responsibilities

• Continue to drive digital marketing performance across channels, optimizing the marketing budget for ROI.
• Build multichannel campaigns with assets to convey product value to ICPs in SMBs and mid-market.
• Scale a B2B demand-gen engine in partnership with sales.
• Raise the bar on content strategy and execution across surfaces and channels.
• Build the martech stack with Engineering and define data instrumentation, dashboards.
• Partner with GMs on GTM strategy, positioning, and differentiation.

Skills

SaaS marketing leadership

B2B demand generation

AI-first marketing

Cross-functional leadership

Budget management

GTM strategy

Job description

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - Sign Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions ofusers and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Today, in the age of AI, we are moving our products upmarket and innovating with new outcome
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.

About the Marketin team

The marketing team handles comprehensive 360º communication and comprises over 130 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.

About the role

As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally digital performance marketing. You'll build everything else that is still missing around the small teams that have started exploring those functional areas: campaign and content strategy and creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martechinfrastructure for the new needs, and build the new instrumentation and marketing analytics required.

• Continue to drive digital marketing performance, expanding from search to under-used channels — display, social, video, community, and more. Optimize our $50M+ marketing budget to improve overall ROI across all products in terms of CAC/LTV.
• Build proper multichannel campaigns with supporting assets that convey the value of our products to our ICPs, rather than optimizing each channel in isolation on bottom-of-funnel metrics alone. You'll partner closely with each BU's product marketing managers to sharpen and bring their positioning to life in these campaigns.
• Build and scale a real B2B demand-gen engine — lead gen, scoring, and routing — in partnership with sales, growing the small team already exploring this area today.
• Raise the bar on content strategy and execution across every surface and channel, including web.
• Build our martech stack in partnership with our VP of Engineering, making build-vs-buy calls that reserve first-party engineering capacity for our most uniquely proprietary needs.
• Build the data instrumentation, reporting, and dashboards our new marketing campaigns and channels require, in partnership with the data team.
• Act as a trusted partner to our GMs on GTM strategy, especially positioning, competitive differentiation, and ICP definition.

• A seasoned marketing executive with 15–20 years of experience in SaaS.
• A proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (this role is not enterprise field marketing). Direct experience building and scaling B2B demand gen — lead gen, scoring, routing — in close partnership with sales is critical.
• Hands‑on: a "do it yourself until you delegate" builder. We expect the leader to develop much of this new muscle themselves, scrappily and with skinny teams, before scaling it.
• AI‑first, culturally — in how we work, the martech tools we use, and new AI-driven channels we can leverage, like GAO.
• Strong cross‑functional operator, comfortable working closely with sales and business units across a multi‑brand portfolio.
• Balanced strengths across execution and strategy, with a proven edge in positioning‑led demand creation.
• Fast, decisive, and willing to test and fail — while staying humble and low‑ego. Comfortable with ambiguity, since you'll inherit a team that's still only half built out.
• Affinity for SMBs, especially micro and small businesses.
• Prior exposure to the document space is a plus.

Why this and not somewhere else

Startup speed, will, and ownership — backed by a company with 100M+ users. You'll shape a new team and its success from near-scratch, with direct, indisputable business impact right as the company shifts to AI, and GM-level influence on GTM and positioning without full C-level bureaucracy.

What we offer

Flexible working environment

- Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options

- We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning

- We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being

- We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture

- Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet‑friendly approach, we’re committed to making work and life easier to balance.

Giving back

- We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication

- We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our Recruitment Privacy Notice to Learn how we process your personal information.