Support Services (Marketing) Manager

HAWAII CENTRAL FEDERAL CREDIT UNION; Honolulu (HI); On-site; USD 90,000 - 140,000; Full time

Job summary

Hawaii Central Federal Credit Union seeks a Support Services Manager to lead marketing strategy, campaigns, brand management, and digital initiatives. You will oversee communications, community outreach, vendor relationships, and analytics to drive membership growth and service excellence.

The role requires senior marketing experience, leadership ability, and strong communication skills to work across departments and with external partners.

Qualifications

• Minimum 5 years of marketing experience, preferably in a financial institution.
• Proficiency with Microsoft Office and common marketing, graphic design, social media, email and analytics platforms.
• Previous management or supervisory experience required.
• Strong written and oral communication with internal and external customers.
• Analytical, organized, detail oriented and able to meet deadlines.
• Bachelor’s degree in Marketing, Communications or Business Administration or related field preferred; equiv. education/experience may be considered.

Responsibilities

• Marketing Strategy & Planning: Develop and execute the Credit Union’s overall marketing strategy, annual plan, calendar, and budget.
• Advertising & Campaign Management: Plan, develop, and manage campaigns and promotions for growth.
• Brand & Communications: Manage brand and oversee all member/public communications and promotional content.
• Digital Marketing: Oversee website, social media, email, digital ads to boost engagement.
• Community & Public Relations: Manage community outreach, events, PR, and promotions.
• Department & Vendor Management: Supervise and develop staff; manage vendors and partners.
• Analytics, Research & Compliance: Monitor performance, trends, ROI; ensure legal/compliance with policies.
• Represent HCFCU in community events.
• Participate in credit union functions.
• Other duties as assigned.

Skills

Marketing

Leadership

Analytical

Communication

MS Office

Graphic Design

Social Media

Email Marketing

Project Management

Education

Bachelor’s degree in Marketing/Communications or Business Administration

Tools

Microsoft Office

Job description

The Support Services Manager is responsible for marketing and promoting of the credit union.

1. 1)Marketing Strategy & Planning – Develop and execute the Credit Union’s overall marketing strategy, annual marketing plan, marketing calendar, and budget in alignment with organizational goals.
2. 2)Advertising & Campaign Management – Plan, develop, and manage marketing campaigns and promotions that support membership, deposit, loan, product, and service growth.
3. 3)Brand & Communications – Manage the Credit Union’s brand and oversee all member and public communications, including advertising, promotional materials, newsletters, signage, and other marketing content.
4. 4)Digital Marketing – Oversee the Credit Union’s website, social media, email marketing, digital advertising, and other digital channels to increase engagement and strengthen the Credit Union’s online presence.
5. 5)Community & Public Relations – Manage community outreach, sponsorships, events, public relations, and promotional activities that enhance the Credit Union’s visibility and reputation.
6. 6)Department & Vendor Management – Supervise, train, and develop the Marketing staff while managing marketing vendors, agencies, media partners, and other outside resources.
7. 7)Analytics, Research & Compliance – Monitor marketing performance, market trends, and member needs; evaluate campaign effectiveness and return on investment; provide recommendations to management; and ensure marketing activities comply with applicable laws, regulations, and Credit Union policies.

Other Duties:

1. 1)Represent HCFCU in community events, as appropriate.
2. 2)Actively participate in credit union functions.
3. 3)Other duties as assigned.

1. 1)Minimum 5 years of marketing experience, preferably in a financial institution.
2. 2)Proficiency with Microsoft Office and common marketing, graphic design, social media, email and analytics platforms.
3. 3)Previous management or supervisory experience required.
4. 4)Must be able to communicate (both in oral and written form) effectively and professionally to internal and external customers
5. 5)Must be analytical, organized, detail oriented and able to meet deadlines
6. 6)Bachelor’s degree in Marketing, Communications of Business Administration, or a related field preferred; equivalent combination of education and experience may be considered.