Supervisor, Media Strategy

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

PHM, Publicis Groupe's health media agency in the US, seeks a Supervisor, Strategy to lead media planning for assigned clients, guiding cross-functional teams from start to finish and maintaining traffic and asset trackers.

You will collaborate with senior leaders, contribute to new business, and help shape media strategy across pharma-specific campaigns with a focus on data-driven results.

Qualifications

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Proven ability to manage challenging situations and persons
• Proven ability to manage multiple accounts, campaigns, clients, etc.
• Excellent public speaking and presentation skills
• Excellent written communication skills

Responsibilities

• Selects media channels and programs for assigned clients based on the established strategic media approach.
• Lead projects from start to finish and maintain account flowcharts.
• Oversee the creation and management of traffic workbooks and Creative Asset Trackers.
• Collaborate with cross-functional teams and train junior staff.
• Participate in PHM’s interviewing efforts and contribute to new business.
• Provide input to client to help shape their marketing priorities.

Skills

Public speaking

Presentation skills

Written communication

Collaboration

Time management

Tools

Prisma

MediaTools

Job description

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Supervisor, Strategy selects media channels and programs for assigned clients based on the established strategic media approach, and with the input and expertise of cross-functional teams. They lead projects from start to finish, maintain account flowcharts, and oversee the creation of traffic workbooks and creative asset trackers. This person reports into the Associate Director, Strategy.

Responsibilities

Knowledge

• Pharma media experience, touching on a diverse set of conditions, disease states, and/or audiences (DTC, HCP, Payer, etc.)
• Familiarity the total marketing process and the strategic role of media
• Understanding of the role of media channels in a plan
• Expertise in various media software, ie Prisma and MediaTools
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others

• Supports the Director, Strategy and/or Associate Director, Strategy
• Builds trust and shows respect for all employees
• Works collaboratively with cross-functional teams
• Trains junior-level Strategy team on tools and processes
• Manages time and resources for direct reports
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews for direct reports
• Nurtures and develops direct reports
• Participates in PHM’s interviewing efforts

Strategy & Account Management

• Prepares and compiles various media plan and strategic presentations
• Pulls through overall media strategy on deliverables
• Helps VP, Strategy drive the planning process
• May work across multiple accounts and campaigns
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Provides input on media channel mix and initial budget allocation and rationale
• Ensures media flowcharts match financial documents (MBA’s) at all times
• Oversees creation and management of Creative Asset Trackers
• QA’s and guides Senior Associate on development of accurate traffic workbooks
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Pushes for continuous improvement of self, team, and client deliverables
• Contributes to new business efforts as needed

Client Service

• Builds a day-to-day relationship with appropriate clients on assigned brands
• Conveys passion for clients and their businesses
• Provides input to client to help shape their marketing priorities
• Provides outstanding client service
• Influences clients through strong public speaking, presentation, and writing skills

Qualifications

Requirements

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Proven ability to manage challenging situations and persons
• Proven ability to manage multiple accounts, campaigns, clients, etc.
• Excellent public speaking and presentation skills
• Excellent written communication skills

Education & Experience

• 3+ years media experience
• Cross-channel media